Research project would †Library System Essay

First and foremost I offer my sincerest gratitude to our professor Mr. Marlon M. Sumait who has supported me throughout my thesis with his patience and knowledge. In my daily work I have been blessed with a friendly and cheerful classmate and friends who helped me in the field of data collection and programming my system. Special thanks to my cousin Richard S. Pasuquin (Web developer at IT Easy software Solution at Quezon City Philippines) for the providence in my thesis in the field of codes and some encodings made. INTRODUCTION Schools set the various pedagogical changes to achieve the current level of education in other countries. Because of the growing numbers of computer users, this became an effective medium to demonstrate the knowledge and skills of the students. From the traditional searching process for the books in the libraries, the interactive usage of computers can be now addressed as part of the library system. Background and Problem Statement In the aim of the universities to supply the necessary materials to their students, the idea of library management system is introduces. This involves the utilization for processing, accessing and retrieving the information that can effectively support the process of student’s learning, decision- making and scholastically approaches. Because of the organized approach and systematic management of the information, the accessibility and retrieval in the library can be easy. TABLE OF CONTENTS CHAPTER TITLE PAGE Title Page – i Acknowledgement – ii Table of Contents – iii Scope And Delimitation – iv I. Introduction – 1 1.1 Relevant Findings – 2 1.2 Statement of the Problem – 3 Objective (Significance of Study) 1.3 Methodology – 4 II. Structure of Thesis 1.4 Data Flow Diagram – 5 1.5 Case Study(Library System Codings)- 6 1.5.0 LOG IN FORM CODINGS – 7 1.5.1 MAIN FORM CODINGS – 8-9 1.5.2 BOOK LIST – 10-11 1.5.3 ADDING BOOKS – 12-13 1.5.4 CHOOSE STUDENT – 14-15 1.5.5 BORROWING BOOKS – 16-19 1.5.6 EDIT BOOKS – 20-21 1.5.7 RETURNED BOOKS – 22-23 1.5.7 ADDING USER’S – 22-23

Moral and Ethical Concepts in Nursing

Moral and ethical concepts form a benchmark into the activities of the healthcare profession.   The decency of the profession is ratified and defined by the basic modalities of profession moral and ethics in its jurisdiction.   Through ethical and moral parameters in the nursing profession we will try to elaborate phenomenological aspect that would define the scope of the wrongs and rights observed within the spectral frontiers of the issue. Perhaps, the current trend in the psychoanalysis is one of the nursing health care issues that have propagated the zeal for various ethical and moral issues.   By its nature, psychoanalysis draws a close synonymous to the field of psychotherapy.   The issue of psychoanalysis requires a broad domain into ethical codes of standards and requirements as governed by the ethics into the discipline of social work, psychology, counseling and psychiatry. The basics of psychoanalysis are to formulate treatment to its victims who are subject of disorders or even ill-health due to psychological problems. As a disorder therefore, adequacy into ethics and morals of the defining subject are important. (Mason, et al, 39) Moral healthcare issues are diverse. These include bad decisions by patients, complexity into the relationships of the family above that of suffering.   These will have various effects to the healthcare practitioners. Perhaps, complexity into the family relationships is a basic ethical issue that has unfolded various issues of concern in to the nursing profession.   Currently, suffering has not been a sole problem operating between the patient and the health care officer (nurse), However, the same suffering has been the backbone of various related psychological issues provided to the broad family. From the health care dimension, the relationship has diversely changed to incorporate various ethical dimensions of their sick people.   The same family members have also welcomed differently the diverse health care management provision within the society. To the nurses, relationships complexity within the families has been a foremost persuasion into the change of the professional roles.   Beyond, their activity of providing health care support for the sick persons, these people have integrated the professionalisms to incorporate methods that seeks to provide a support for the broad family loopholes.   Nurses have constantly acted as important organs of the general society where various health issues have lead to a change in the roles of the family members. Different psychological problem such as ill-health of the family members and changing social structures of the society have only worked to bring a change into the former state of the family to a more complex one.   As social counselors, nurses, have not overlooked this ethical issue but have changed their morale of service to even incorporate counseling, psychoanalysis and psychotherapy issues for the complex family. Elsewhere, complexity in the family relationships has worked to bring various health disorders and illnesses.   Due to the stress factors borne by people from complex families, these people will be endowed by various disorders.   From the basis of this understanding, the role of the nurse in reducing the side effects of complexity in families has never been over looked.   Many global conditions with which nurses can provide social and psychological therapies to such disordered or depressed persons from the family backgrounds. These therapies have involved the integration into various psychotherapy ethics such as psychiatry social work and family counseling to the victims. Different governments have rationalized by providing efficient structures for this development. (Mason, et al, 24) Consequently therefore, the role of the nurses have changed from the former basic healthcare activity to the sick and integrated into providing therapies to the societies as a crucial method of reducing various disorders and also illnesses. The progression curriculum is also changing to incorporate methods which the nurses should adequately employ to foster such therapies Work cited. Mason, T, et al. Stigma and Social Exclusion in Health Care. London, Routledge, 2001   

Marketing E-Learning Services Essay

Synopsis: DigitalThink is breaking the mold of traditional classroom-based training by offering technology-based instruction to Global 2000 companies for their employees, managers, and customers. Trainees learn the material they need through interactive programs deployed to them by CD, company intranet, or Internet browser instead of in a centralized classroom with a live instructor. DigitalThink’s methods have been shown to compress training time by as much as 50%, and reduce the cost of development, maintenance, and delivery by 64%. Answer the following discussion questions submit to the Discussion Question Forum. 1. What are (a) the advantages and (b) the disadvantages of DigitalThink’s technology-based instruction over conventional classroom-based educational services? a) Advantages. Learning can be personalized for a variety of skill levels, which puts the learner, not the presenter, in charge of the learning process, lets the learner go at his/her own pace, and saves the company time and money. Technology-based instruction (TBI) has been shown to compress training time by as much as 50% and reduce the cost of development, maintenance, and delivery by 64%. Some specific advantages are: Instant, global development and updates. Convenient—anytime, anywhere access. Self-paced format accommodates all levels and schedules. More measurable than other forms of learning and training. Does not require time away from the office, customer engagements, or sales calls. Consistency of message (everyone gets the same information in the same way). Faster sales ramp-up time for new products. Higher completion rates. Engaging and interactive learning environment. Simulations allow learners to test their skills in a safe, non-threatening environment. Minimal technology requirements (Internet-connected computer and browser). b) Disadvantages. Does not have the social interaction with the other trainees that typically occurs when using centralized classroom-based training and facing the challenges presented by being a change agent in a well-established area like education. 2. Given your answer to question 1 above, (a) what are the key criteria DigitalThink should use in identifying prospective customers for its service, (b) what market segments meet your criteria, and (c) what are possible sales objections these segments might have that you have to address? a) Criteria – Criteria include having: Trainees with a variety of skill levels when they enter the organization, being geographically dispersed. New employees enter the company on an almost consistent basis through growth or turnover. The information that the employees need to know being process-based information. Immediate and specific feedback being important in the training. b) Market Segments – Some promising market segments that meet these criteria are high-technology business, chain retailors, financial services, health care, and government. c) Sales Objectives – The critical sales objectives that need to be overcome are cost, rate of change, what to do with the existing trainers, and â€Å"we don’t do that here.† Companies are worried that a) TBI will cost too much to develop, b) consistent changes within the company, industry and business environment will make the training program obsolete quickly. Companies are not sure what new function their subject matter experts who use the train with workforce can now perform, and they can have a negative attitude towards anything that is different from what has been successful in the past. Because e-learning is seen as so new, managers among DigitalThink’s prospective customers are often concerned about how their employees will  respond to this new, nontraditional training method. 3. Suppose a large international hotel chain asks DigitalThink to make a proposal to train its thousands of front desk clerks and receptionists. (a) How would you design an e-learning program to train them how to check in a customer? (b) How can DigitalThink demonstrate the points of difference or benefits to the hotel chain of its technology-based instruction to obtain a contract to design an e-learning program? a) The program would be designed so that the clerks and receptionists can access it during the day (for 1-2 hour periods) where they would be simulated work sessions where they would be interacting with customer. For example the receptionist would be taught the policies of the hotel, the procedures required to check in a guest, then they would be able to test their knowledge in the simulations. In addition, Digitalthink could include a mentor available as part of the program to do a webinar (software as a service). b) The ease of use of a e learning program are the main benefit. The technology based program can be accessed on demand when front desk clerks are available. Employees probably have a busy schedule so the program would be concise and comprehensive. If I was on the Digital think team I would stress the difference between our programs is that we are compact and will save the company money and time spent to educate their workforce in a flexible amount of time.

David Humes believes,case of Larry McAfee, Elizabeth Bouvia's battle Essay

David Humes believes,case of Larry McAfee, Elizabeth Bouvia's battle - Essay Example The researcher states that the Christian view of voluntary death is associated with martyrdom, as reinforced by Christ’s death to save mankind from sin. The Christian view of voluntary death, is then, always acceptable if it for the sake of other people. Although, another view is that it is unacceptable since it clashes with the act of providing care and aid to people who needs it and in placing faith of God’s will to allow a person to live or die. Humes, on the other hand, believes in the utilitarian purpose of voluntary death, like retiring oneself due to an incurable disease or old age. He argues that it is not an affront to God since it is for a general good to stop the one’s irreversible suffering from going on, such as in the case of incurable diseases. Judge Johnson ruled to grant McAfee his request to turn off his life support. The researcher doesn’t agree with this decision since he believes the court only looked at his condition but not his livin g conditions. The author believes it is okay to do this as long as there is enough evidence that there is nowhere to go but death. He believes that if there is irreversible suffering, then it is okay to decide one’s death. It would be no more than stopping your own suffering as well as the people suffering from the people around you. The suicide tourist, the author believes, is the society’s way to release these people from suffering although it is important to consider their conditions first before doing it if they really have nowhere to go death or it is just they lost hope.

Annotated Bibliogrphy Bibliography Example | Topics and Well Written Essays - 250 words

Bibliogrphy - Annotated Bibliography Example The article claims that the Department of Homeland Security was formed thirty days after the attack through the coming together of many agencies in order to combat terrorism. The article asserts that â€Å"Homeland Security† is a key area of concern for governments worldwide, which is obliged to provide protection to the citizens as well as the infrastructures that support them. The article also claims that role of information technology is very important in homeland security. In relation to this, the article claims that information technology can help mitigate risk as well as enhance effective response to natural or manmade disasters. On contrast, the article also claims that use of technology like surveillance, profiling in addition to data aggression hamper privacy and civil rights. The article also claims that information technology constitute of an infrastructure that need to be

Australian economy Essay Example | Topics and Well Written Essays - 1250 words

Australian economy - Essay Example It has also been volatile. The high rate of the terms of trade plays its part in increasing the real income level. The rate also acts in keeping the rate of inflation at lower levels. The ratio between the prices of exports and the imports is defined to be the terms of trade. If the terms of trade rise Australia will have the potential to buy more imports with smaller amounts of exports. The volatility in the terms of trade can be used to define the ups and down in the expending capacity of the consumers. The terms of trade has been less volatile for Australia since the period of 1980s.The variety of goods that are offered to the consumers and the global prices for the exports as well as the imports comprises the two main components of terms of trade. The developments within the environment outside the geographical boundary of Australia can influence the terms of trade. The terms of trade can rise if the price of coal raises more steeply than the price other ICT goods since Australia is a net exporter of coal. The exchange rates and the terms of trade shares close relation. The nominal exchange rates got reduced after the financial crisis of 1990s. The volatility of the import prices can be influenced by the regional influences but changes in the global prices can affect to change the prices of exports. ... Over the last decade and a half Australia turned away from comparatively price impulsive properties and took the initiative towards moving towards exports of goods whose prices can be more predictable in the global market (Australian Government Productivity Commission, 2012). The rural goods now consist of a major proportion of goods that are exported. The wide ranges of exports that are practiced by Australia consist of rural goods like vegetables and dairy products. It can be experienced that the exports of such goods has grown in the recent months and can be thought as one of the reasons for Australia experiencing a high rate of terms of trade. In due course of time the exports of the rural goods have risen. The following graph will show the terms of trade for Australia over the period under consideration. (Department of Foreign Affairs and Trade, 2011, p. 5) Question b Economic growth is related with terms of trade. It can be witnessed that term of trade rises when an economy is experiencing economic growth while the terms of trade falls when the economy is stagnated and is not witnessing any growth. Under such cases the terms of trade will fall (Department of Foreign Affairs and Trade, 2011). Therefore in order to analyze the terms of trade of Australia it is necessary to judge the economic growth of the country for the period under consideration. The factors that have the potential to influence the terms of trade have been discussed below in bullet format. The shifts in the demand level on the global arena The commodity market shocks Globalization shocks The prices of exports are raised by the joint influence of fluctuations in global demand and commodity shocks in the market. The prices of imports are reduced

Organisational Change Consultancy Case Study Example | Topics and Well Written Essays - 2500 words

Organisational Change Consultancy - Case Study Example It is such problems that contribute to the tarnishing of Toyota’s reputation, especially concerning the safety issue (Mark, 2010). These defects also contributed to more than 50 deaths globally, and since customers prefer an assurance of their goods, Toyota Company could pay dearly for such defects. For instance, customers around the world may lose their trust in the Toyota brand and opt for another brand that is more effective and with less or no defects. Another arising issue is the April threat by Toyota’s union members to fight the cuts on their shifts by half, following the disaster in Japan. Nevertheless, the company sees the need for these cuts due to the heavy losses incurred after Japan’s tsunami and earthquake in March (Donovan, 2011). Employment levels would also be reduced by half, O’Brien (2010) reports in an interview on the state of Toyota following the recalling process of over a million vehicles. In her report, Toyota has always based thei r brands on quality and reliability, to the extent of many clients preferring used Toyota vehicles due to their effectiveness over the years. However, with the recent questions on Toyota’s effectiveness due to various noted defects, it is likely to have a major impact on its market. Some of these results would include stiff competition from Ford and General Motors, which are some of the competitors in the motor industry. According to Willacy (2010), Toyota Company suggested that it would cease production temporarily in Britain and France following sales decrease, as a result of the worldwide safety recalls on their vehicles. The recall of over a million of their vehicles had a negative impact on their sales; hence, a quick action was required. This followed lawsuits from the United States clients who sued the Japan automaker company over the Toyota car defects; for instance, the sticky accelerator pedals. The ongoing car recalls in Toyota could damage its brand name and decre ase its sales, as the company’s image is destroyed due to the many challenges of defaults that heave occurred over the past few years. In the United States, Toyota’s market has deteriorated; however, based on this year’s projections, Toyota expects higher returns in Japan, Russia, and Asia (DBRS, 2011). Nevertheless, the Toyota company as a whole faces a lot of challenges in its various branches; for instance, in Australia, over 3000 employees went on strike demanding promotion and the cease of the proposed wage cut on their salary, as the workers have not received wage increase since April 2010, (Bryne & O’Connor, 2011). Toyota Tsusho Corporation controls operations for Toyota distributors and retailers in seven countries, whilst assisting in distribution for Toyota vehicles and parts to variety of distributors. Toyota Tsusho has worked hand in hand with Toyota Motor Company to become the leading automotive company. Therefore, most challenges that face t he parent Toyota Company also affect Toyota Tsusho and its subsidiaries as well. Nevertheless, supply has been interrupted due to the Japanese earthquake and tsunami disasters early this year. For Toyota Tsusho to enhance its business in the south pacific, certain changes have to be made. Change Management Plan According to Queensland government, (N.d, p1), change management plan contributes the required flexibility, since it is designed to satisfy the needs of the organization. The change management

Unit 3-IP- Theory & Policy Essay Example | Topics and Well Written Essays - 500 words

Unit 3-IP- Theory & Policy - Essay Example The evolution of criminal profiling can be debated through varying opinions or points of view. The FBI‘s Behavioral Sciences Unit (BSU) is endorsed with the enhancement of criminal profiling. One should consider that the actual act of accessing a criminal’s mind can be traced back in history. In the past 30 years, it has become increasingly reliable and has gained high opinion from the media, society and professionals alike. During the late 1970s and early 1980s, John E.Douglas was among the most prominent criminal profilers of 20th century, and was among the very first to introduce this science of criminal profiling to the FBI (Turvey, 2011). John Douglas has been recognized with developing the present day art of criminal profiling. This was after his work with major criminals such as Edmund Kemper (Coed Killer), known for the murder of ten people, Richard Speck, who murdered eight nurses, and Charles Manson, a feared mass murderer. His work led to the opening of Behavioral Sciences Unit (BSU) of the FBI, which was vested with the responsibility of criminal profiling. Now retired, Douglas and his team were the first to introduce criminal profiling to the US justice system. Edgar Allen Poe is another person, who contributed immensely to the development of criminal profiling (Turvey, 2011). Important issues dealing with criminal profiling are seen in his literary works like â€Å"The Telltale Heart.† This is probably one of his most famous works. The Telltale Heart is the story of a murderer who keeps the body of his victim beneath the floorboard of his house, and after searching, the police find nothing. The murderer then slowly loses his sanity, because he kept hearing the heartbeats of his victim. Eventually, he turns himself in. Poe must have analyzed and understood the criminal mind, since the story is told from the murderer’s point of view. The final case study is that of Jack the Ripper, who was among the most infamous serial killers

Advanced Corporate Reporting Essay Example | Topics and Well Written Essays - 2250 words

Advanced Corporate Reporting - Essay Example This is in particular for the companies that issue public bonds on a regulated European market. These accounting standards have shown a significant impact on the potential influence on the behaviour of economic agents. Accounting standards caused the financial institutions to behave in a certain way that enhances the financial stability in the long run.1.2 Arguments of European Commission/ Union on IFRS: It was opined by analysts that the core of the financial mismanagement lies within the commission and due to the fact that structure is opaque. The problems of financial mismanagement are the basic enforcements weaknesses. The court of auditors of European union admitted that the 80 percent of taxpayers money was never accounted properly. The responsibility for combating fraud has been considered by European commission. It was observed that the EU's financial regulation 2342/2002, article 87(4) claims that there I no need to attempt the recovery of any sum less than million euros and this has been ruthlessly exploited. By eliminating the loop hole, the European commission resulted in shared responsibility instead of separation of the responsibilities. As the improvement is not possible if each EU institution or department works with different standards and criteria, the common standards for the accounting were considered. Due to the erroneous accounting the debtors of European commission simply disappeared in 2002-03. ... Another problem with the old system is potential mismanagement of cash due to lack of principles in cash flow analysis. The maintenance of huge cash suggests the deliberate retention of member states and companies surpluses against EU rules, the establishment of own resources by the tax payers money. These huge funds are used to maximize the public funds. This should be avoided as the cash in hand by any company should be reported and the use of it can be restricted. To avoid these issues, the credit rating of the companies should be true and fair and must be based on accounting statements. This should be regulated by EU. The implementation of IFRS auditing on EU and the companies in the EU states resulted in overcoming the problems regarding the financial mismanagement and misuse of cash. The action on fundamentals and injection of commercial reality was made possible by the introduction of IFRS. The commercial organizations will ask themselves the questions regarding their performa nce and they should be reflected in the financial statements. The IFRS made it possible and the transparency has been resulted in the use of the money of the investors. This needs a creation of financial infrastructure and that was taken by the lesson from New Zealand that will audit fully singed annual accounts within three months. The auditors were made independent in assessing and auditing the company's financial statements and strict guidelines have been imposed according to IFRS. This made possible good financial management in the company's possible and gave the required security for investor's money in the company. This gave chance to investor to estimate the

Why did Muslims fight each other during the first century of Islam Essay

Why did Muslims fight each other during the first century of Islam (seventh century C.E.), and how did they justify it - Essay Example They were easily turned against each other with the help of false rumors spread by troublemakers which indicates that they lacked that brotherhood and harmony for which Islam was popular in the life of Prophet Muhammad. The Battle of Jamal or Battle of the Camel is a very important example of tension between the Muslims during the first century of Islam. This is probably the most notable and unfortunate war of the 7th century and took place in 656 at Basra, Iraq. The Muslims fought among themselves in this war due to false allegations promoted by Kharijites (Lapidus 66). Kharijites were former Muslims who gained prominence in Iraq in the late 7th century. They first supported the leadership of Imam Ali and went on to reject it later. They were not happy with the authority of Imam Ali and secretly resented him. When Imam Usman, the third Caliph, was assassinated at the hands of the rebels sent from Egypt to Medina, rumors spread that the murder happened on instruction of Imam Ali. Some historical sources also suggest that Imam Usman’s burial was not attended by Imam Ali which is a factor that might have worked to reinforce the rumors (Lapidus 65). His untimely death remained unavenged under l eadership of Imam Ali who became the fourth Caliph of Islam. This factor coupled with rumors spread by Kharijites about Imam Ali worked to hugely anger Prophet Muhammad’s wife Aisha (Lapidus 66). So, she gathered a large number of Muslims to overthrow Imam Ali’s caliphate and his supporters. The Muslims stood against each other in this war which led to death of a large percentage of Muslims. This war was started by Aisha because the killers of Imam Usman were not arrested. She was also against the appointment of Ali as the fourth Caliph. Imam Ali’s supporters were also extremists and did not try to negotiate affairs. There was a lot of bloodshed as Aisha and her supporters were defeated and Muslims fought Muslims for the first time in this war. The

Radio in the 1930s Essay Example for Free

Radio in the 1930s Essay

Alias in Philippine Province Essay Example for Free

Alias in Philippine Province Essay Aklan oldest province Angono, Rizal town of artists Antipolo City picnic area Apalit, Pampanga tapayan capital Baclayon Church, Bohol oldest stone church Bacolod City city of smiles Bacolor, Pampanga countrys capital in 1762-1763 Baguio City summer capital Balabac Island, Palawan land of Philippine mouse deer Baliuag, Bulacan the first town to have election Banaue Rice Terraces stairways to the sky Barasoain Church headquarters of the Malolos Congress Basey, Samar town of mat festival Batanes smallest province; northernmost province Bataan last stronghold during Japanese occupation Biak na Bato, San Miguel, Bulacan site of the Biak na Bato republic Binondo known for Chinatown district Bocaue, Bulacan firecrackers capital Bohol land of chocolate hills Boracay Island worlds finest beach resort Bulacan land of heroes and beautiful women Bukidnon pineapple country Calamba, Laguna birthplace of Jose Rizal Calamian Islands land of Calamian deer Calauit Island, Palawan animal sanctuary Camiguin land of volcanoes Capiz seafood capital Catanduanes land of howling winds Cebu City premiere city in the south Central Luzon rice bowl Corregidor Island island fortress; the rock Crisologo Street, Vigan kamestizoan district Davao City- worlds largest city; durian capital Davao Oriental easternmost province Divisoria bargain capital Donsol, Sorsogon sanctuary of whale sharks Gapan, Nueva Ecija newest city General Santos City most competitive city; tuna capital Guiginto, Bulacan cutflower capital Guimaras mango capital Hundred Islands, Pangasinan actually composed of 400 islets Iligan City land of waterfalls Intramuros, Manila walled city Kabayan, Benguet land of mummies Kalibo, Aklan land of ati-atihan Kawit, Cavite first independent town Laguna resort province Laguna de Bay largest lake Lanao del Sur center of Islam Las Pinas City land of the bamboo organ Lipa, Batangas coffee capital Lubao, Pampanga the birthplace of Diosdado Macapagal Lucban, Quezon Pahiyas town Luzon worlds 17th largest island Magallanes, Agusan del Norte site of the oldest tree Makati City financial center Malolos, Bulacan site of the First Philippine Republic Manila capital city Maria Cristina Falls, Iligan City mother of industry Marikina City shoe capital Mexico, Pampanga formerly known as Masicu Meycauayan, Bulacan jewelry capital Miag-ao Church, Iloilo fortress church Mindanao worlds 19th largest island Mindoro land of the tamaraws Mount Apo highest peak Mount Arayat legendary home of Mariang Sinukuan Mount Mayon a volcano with nearly perfect cone Nayong Pilipino Philippines in miniature. (The theme park was opened in 1972 and closed on June 25, 2002. ) Negros Occidental sugar capital; sports capital Pagsanjan Falls Philippines el dorado Palawan the last frontier; largest province; westernmost province Pampanga culinary capital of Luzon Paete, Laguna town of wood carvers Paoay Church, Ilocos Norte earthquake baroque Paombong, Bulacan vinegar capital Philippine Deep worlds second deepest spot Philippines pearl of the orient Rio Grande de Cagayan longest river Romblon marble country San Agustin Church, Intramuros oldest church in Luzon San Fernando, Pampanga lantern capital of the world San Juanico Bridge longest suspension bridge San Sebastian Church the only steel church in Asia Siargao Island perfect waves island Spratleys the islands claimed by six countries Sta. Maria, Bulacan egg nest of the Philippines Sta. Maria Church, Ilocos Sur outstanding example of Spanish baroque architecture Subic Freeport American town Taal Volcano worlds smallest volcano Tagaytay City the next summer capital Tangub City Christmas symbol capital Tawi-Tawi southernmost province Trinidad Valley land of strawberry and vegetables Tubbataha Marine Park worlds richest bio-geographic area   Unisan, Quezon oldest town University of San Carlos, Cebu City oldest university Vigan, Ilocos Sur Spanish colonial town Zamboanga Sibugay newest province

Marketing Communications Plan To Launch A New Brand Marketing Essay

Marketing Communications Plan To Launch A New Brand Marketing Essay DESCRIPTION Hydra is to be launched as a premium brand for still unflavored and flavored water. It would be available in two sizes of 750ml and 330 ml each. The bigger bottle is to be made available in sports pack and the smaller in a screw cap. Along with unflavored water, Hydra offers four water plus flavors which are orange n cherry, ginger n lemon, mint n herbs and just grape. The flavored bottles would be available as Hydra! to differentiate them from unflavored. COMPETITION ANALYSIS The bottled water industry is essentially a part of the soft drinks sector which also includes carbonated drinks, still drinks, juices and other dilatable; representing a total customer value worth  £219 billion (Leijh, 2006). The image of carbonates, the biggest player of this sector, has been on a decline due to growing health concerns and the manufactures consequently try to reinvent their offerings in order to attract the consumers. Thus the traditional boundaries between carbonated drinks, water and juices and being dropped as newer blends hit the shelves every day. The competition therefore in this industry is immense and proactive. Offerings in the market which provide the value of quenching thirst must be regarded as indirect competition. These will include carbonated drinks, juices, milk, energy drinks, still drinks and even sparkling water; across all flavors. Some of the indirect competitors identified are Pepsi, Coca Cola, Dr. Pepper, Britvic, Cresta, Tango, Sunkist, Lucozade, Tropicana, Nesquik and Scheweppes Tonic. The direct competition comes from other bottled water brands which target the same market as Hydra. These brands provide almost the same value that is, still unflavored and flavored water to the same market segments. The brands identified as direct competition for further analysis are Vittel and Aqua Pura. The Vittel brand belongs to the Perrier family owned by Nestle while Aqua Pura is an own label production from Well Well. Both these brands offer still flavored and unflavored water. MARKET SEGMENTATION The bottled water market in the UK posted strong positive growth and total value of  £ 1.4 billion in 2007 (Data Monitor Industry Profile, 2008). The volume of sales has also been constantly increasing at a compound annual growth rate of 5.7% from 2 billion liters in 2003 to 2.5 billion in 2007. Data monitor study also reveals that still unflavored water consists of 48.4% of total sales in this industry and still unflavored consists of 12.2%. A study of 24000 samples by Livingstone (2004) reemphasizes the large number of still water drinkers over sparkling. Figure 1 shows the dominance of still water in this market. Figure : Changing youth drinking habits Figure : Dominance of Still waterThe youth market segment in this industry has also been increasing in importance for the brands. Livingstone (2004) charts an almost 20% increase in use of bottled water in 11-19 years old over 1997 to 2004. This is shown in Figure 2. The communication strategies of the brands also reflect responding to this. Nestle Waters launched Vittel Red, aimed at young men and women through an edgy branding approach (Haymarket Publication, 2006). Aqua Puras Activa and Revive are two sub brands aimed at targeting the youth. Salazar (2007) states how demographics affect the usage of bottled water across UK. Women constitute the majority of bottled water drinkers. Around 45% of 18 to 34 year old women and 44.6% of 35 to 54 year old women consume bottled water. Mens percentages of the 18 34 age groups drank 35.3% and those in the age group from 35 to 54 consumed 34.5%. In addition, according to WQA surveys (cited in Salazar, 2007), some 47% of 18 to 34 year olds do not think that their water is safe; therefore 41.4% of them consume bottled water regularly. TARGET MARKETING In the value exchange approach to marketing, Gabbott (2004), states that the brand should identify target segments based on the meaning and viability of the product for the target. Targeting includes identifying specific group of consumers with similar preferences for whom the product is most meaningful and appropriate. This analysis identifies three target segments for the bottled water brands in study. Sports Active Both Aqua Pura and Vittel have sports cap available and are leading sponsors of sporting events. While Aqua Pura sponsors the UK Athletics and the great run programme; Vittel has been a sponsor of London marathon since the past 8 years. It would be interesting to note that Vittel even has marathon training and hydration tips from expert Jamie Baird on its web site. Vittel also launched a new drink Vittel +Energy with performance enhancing ingredients (refer to Figure 3) Go For It Guys/Girls Livingstone (2004) identifies lifestyle and fashion driven drinkers as Go-For-It target. These are active young males and females who are heavy internet users and fast food consumers. Both the brands provide sleek bottle options for this group. To target this group, Vittel operates as a lifestyle water option with edgy branding. Its David Bowie commercial was primarily targeted at this target group. Aqua Pura on the other hand attracts this group through its sub brands Activa and Revive. Figure : Vittel +energy Source: food manufacture(2003), ebsco publishingChildren Both the companies target children as one of the important target groups. With smaller bottles available which can fit into the school lunch boxes, to tie ups with Warner Bros and Looney Toones; Vittel strives to create a full fledging division for child consumers only. Aqua Puras Champions programme (Aqua Pura, 2008) is again a children specific programme through which it spreads the message of everyday healthy hydration along with the help of school teachers. MARKET POSITIONING To study the market positioning of the bottled water industry, it is essential to identify the broad values that the consumer demands and the values that are provided by the existing market players. The basic value demanded and supplied in this industry is that of quenching the thirst. As King (2002) points out, there has been a lot of weight placed on research and development to enhance this value supplied. Lots of research and marketing has been focused into development of water + options from vitamins to oxygen to new flavors being introduced. As the basic value is served by all the market players, differentiation is possible only through value additions and brand development. To develop a brand positioning map for this study, the brand appeal (premium, sophisticated urban, young) and the value differentiation (regular flavored) are chosen as the attributes. The positioning map thus developed is shown as Figure 4. URBAN TESCO VOLVIC VITTEL HYDRA FLAVORED REGULAR AQUAPURA HIGHLAND SPRING PERRIER SOPHISTICATED EVIAN FIGURE 4: MARKET POSITIONING MAP OF LEADING BRANDS MARKETING COMMUNICATIONS PLAN OBJECTIVES The objectives of this plan are identified below. To create brand awareness. The target market has to be made aware of the existence of the brand. This is to be achieved through a mix of both above and below the line activities. Seventy five percent of the target market is to be made aware over the time plan. To achieve market penetration. This is to be done through a combination of aggressive below the line and pricing strategies. Fifty percent of the target market is to be penetrated over the time plan. To create brand promotion. Hydra is to be promoted aggressively and to be established as an active and urban brand of bottled water. Establishment of Hydra! as a definitive sub-brand. TIME PLAN Exploratory Research 3 weeks Concept Development and Creative Idea 4 weeks Market Tests 1 week Integrated Communications Above-the-line Strategies 12 weeks Below -the-line Strategies 26 weeks Exploratory Research Focus group interviews to be for product development and buyer behavior research. Concept Development and Creative Idea The brands communication concepts are developed internally, media planning and budgeting is carried out. External services are hired to create communications. Market Tests Tests are carried to check the response, validity and effects of communications designed. Integrated Communications Validated communications are issued through above-the-line and below-the line. Monitor and Evaluation The feedbacks generated by the communications are to be monitored consistently. Evaluation of the plan is to be done constantly and tight control is to be maintained. TARGET SEGMENTS The broad target market for this brand is everyone who wants to quench its thirst. But through the segmentation process, a few segments have been identified to which to which this communication plan is to be targeted. These are identified below Young urban professionals. Below 35 years of age, city dwellers male or female. Sports enthusiasts. Children from the age 8-16 Age group 16-22. Market influence leaders Through behavioral segmentation, target segments identified include Experiences, Innovators and Early Adopters. ABOVE-THE-LINE STRATEGIES The brand Hydra will be launched through an aggressive above-the-line communications campaign. A strong pull and profile strategy is to be realized through above-the-line. The advertisements to be used for the campaign must be first used to introduce and recall the brand, differentiate it from the competition, inform the consumers of the values in exchange and persuade their buying decision. Media Planning Keeping in mind the huge size of target audience and relative concentration in certain centers, the media to be used to deliver the communications has been decided. It is only after this that communications are developed to be broadcast through these sources. The media selected for Above-the-line communications are Television, Print, Outdoor, In Store, and Internet. Television Television is the most common medium for mass advertising. For Hydras launch two TV commercials are to be created. It is aimed to promote Hydra as an individualistic, stylized and aspirational sports and lifestyle brand through these commercials. The first TV ad should kick start the campaign and to be followed by other mediums. The second TV ad is to be launched after two weeks of the first commercial. Spots to be bought include lifestyle and sports channels at prime time and evening. Print The print campaign for Hydra will begin simultaneously with the television commercial appearing. The print ads will be complementary to the message of the television ads. The print media to be used is newspapers (The Sun, Guardian) magazines (Mens Health, Womens Health, OK!) and tabloids (Daily Mirror, The London paper). Full back page advertisements in daily tabloids twice a week for first four weeks and medium sized ads three days a week thereafter, are to be placed. Medium sized advertisements in newspapers are to be placed five days a week for the first two weeks; each day for a new flavor (regular plus four). The burst at the launch is to be followed by two ads a week. The magazines ad is to be accompanied with a reader competition as well. Outdoor and In Store Banners, logo and ads are to be placed in public transport systems, high streets, shopping centers and inside the store at points of sale. Internet Internet is to be very strategically used in order to communicate with the target. The market influencers of the World Wide Web are to be targeted through community web sites, blogs, interactive gaming and social networking sites. The web site of Hydra is to include an interactive game where the player would need to keep his level of Hydra high. The game would also be linked to facebook as one of its applications. Video blogging and YouTube channels are also to be used to promote the brand. Hydra ads on the internet would be seen in portals, news and lifestyle sites. BELOW-THE-LINE STRATEGIES It is imperative too design relevant below-the-line communication strategies for the success of the launch of Hydra. Below-the-line communications of Hydra would be a mix of pull and push strategies. These are to be carried over a period of 26 weeks and then reassessed. Sales promotion, organizing and sponsoring events, effective public relations, effective distribution and personal selling are effective techniques used. Sales Promotion In the initial period of launch, sales promotion activities are essential. The aim of aggressive sales promotion would be to make the target market try the product. It is planned that discount coupons offering fifty percent discount to be accompanied in the print ads. It is also planned to have discount coupons for every individual flavor on different days. This would help promote each flavor equally. Different discounts are also planned for department stores and convenience stores. Also, bulk buys in six packs would attract discounts. Through sales promotion, Hydra is to be pushed to the consumers. Events The profile strategy calls for sponsoring events as it helps establish and sustain the brand. It is worthwhile to sponsor only if the brand identifies with the event. With Hydra being an active lifestyle and sports brand, sponsorships of sports and other events would come naturally. It is planned to start with sponsoring corporate sports meets and move on to sponsor international sporting events and other events such as a music festival. Sponsorships and events are a part of the pull strategy. Public Relations Effective PR has to be maintained while launching the brand. It would require liaisons with different press and news agencies. News releases for the brand should be prominently featured. The influence leaders of the society need to be targeted. Print articles regarding health, hydration and fitness are to be released in different publications. Personal Selling The largest buyers of the bottled water industry are the departmental stores. Water is also sold through other merchandisers, convenience stores, news agents, tobacconists, some restaurants, kiosks and vending machines. Personal selling is required to effectively create and maintain strategic relationship with the channels. It is a classic part of the push strategy. Although the sales person would not be selling directly to the end user, its job would be all the more important as it would be dealing in larger quantities with larger parties. INTERNATIONAL LAUNCH LOCATION After the launch of Hydra in the United Kingdom, it is to be launched in the international market as well. It would be done after closely monitoring the performance of the brand in the UK. To launch the brand internationally, the first step is to decide on the new market. Hydra would look to venture into different European markets keeping in mind the proximity to the UK, geographically and culturally. It would look forward to launch the brand in Ireland and France first and then expand to Germany, Spain and Poland. OBJECTIVE After establishing the brand in the UK, the objective of Hydra would be to repeat its local success in the international market as well. In the Irish and the French markets, Hydra would still be an unknown entity. Therefore the first objective is to introduce the brand and create brand awareness. The second objective is to establish Hydra and Hydra! as lifestyle brands. Overall the objective is to culturally fit in the new market. STRATEGIES Ireland and France have been chosen as markets for international launch because they do not differ much from the UK in terms of culture. In terms of market segmentation, the target segments for Hydra are the same as that in UK and so will be the positioning of the brand. Therefore it is planned to go forward with the same communications plan tuned out with local language.

One Flew Over The Cuckoos Nest †The Movie :: Movie Film comparison compare contrast

One Flew Over The Cuckoo's Nest – The Movie   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The movie, One Flew Over the Cuckoo's Nest, tells the story of McMurphy, a convict, who is sent to a mental institution because he believes he is insane.   In actuality McMurphy, is sane when he comes to the mental ward, he only wants to get out of the work that jail time entails.   It is believed that his stay in the mental ward is what drives the man insane.   While in the mental ward, he interacts with the patients of his ward and ends up changing their worlds completely.   When two different societies are combined, they undoubtedly will change one another.   This is the case when McMurphy coming from the "real" world, a society where a person can do what he pleases, is associated with the mental ward patients, whose lives are completely controlled by their nurses and their routines.   McMurphy and the patients have a significant effect on each other.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The mental ward and the world that McMurphy comes from are completely different.   The mental ward is completely based on rules.   The patients' lives are based on the routine that their nurse, Nurse Ratched, has established for them.   Nurse Ratched believes that the rules she sets for the patients are in their best interest or getting better.   The nurses have entire control over the patients.   They are locked into their beds every night, get up at the same time, they eat at the same time, and they watch tv at the same time every day.   The patients follow Nurse Ratched's rule without ever questioning them.   Basically, they have no minds of their own.   McMurphy comes from a society almost opposite of the mental ward.   He has lived his whole life doing what he wants.   He has never had a nurse hovering over him telling him what he has to do at all time.   Being in prison shows that McMurphy has a hard time living by the rules.   So living by strict rules of the mental ward is going to be even harder for him.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Living in the mental ward is very hard for McMurphy at first.   The patients and McMurphy cannot understand one another so socializing with them is hard for him.   When he begins to interact with them, he has a profound effect on the patients of the mental ward.

Facism in America :: essays research papers

Since mainstream left-liberal media do not seriously ask this question, the analysis of what has gone wrong and where we are heading has been mostly off-base. Investigation of the kinds of under-handed, criminal tactics fascist regimes undertake to legitimize their agenda and accelerate the rate of change in their favor is dismissed as indulging in "conspiracy theory." Liberals insist that this regime must be treated under the rules of "politics as usual." But this doesn't consider that one election has already been stolen, and that September's repeat of irregularities in Florida was a clear warning that more such thuggery is on the way. If the "f" word is uttered, liberals are quick to note certain obvious dissimilarities with previous variants of fascism and say that what is happening in America is not fascist. It took German justice minister Herta Daeubler-Gmelin to make the comparison explicit (under present American rules of political discourse, sh e has been duly sacked from her cabinet post); but at the liberal New York Times or The Nation, American writers dare not speak the truth. The masked assertion that we are immune to the virus ignores degrees of convergence and distinction based on the individual patient's history. The Times and other liberal voices have been obsessed over the last year with the rise of minority fascist parties in the Netherlands, France, and other European countries. They have questioned the tastefulness of new books and movies about Hitler, and again demonized such icons of Nazism as Leni Riefenstahl. Is this perhaps a displacement of American anxiety onto the safer European scene, liberal intellectuals here not wanting to confront the troubling truth? The pace of events in the last year has been almost as blindingly fast as it was after Hitler's Machtergreifung and the consolidation of fascist power in 1933. Speed stuns and silences. The proposed Iraqi adventure, which is only the first step in a more ambitious militarist agenda, has been opposed by the most conservative warmongers of past administrations. If the test of any theory is its predictive capacity, Bush's extreme risk-taking is better explained by the fascist model. Purely economic motives are a large part of the story, but there is a deeper derivation that exceeds such mundane rationales. Several of the apparent contradictions in Bush's governance make perfect sense if the fascist prism is applied, but not with the normal perspective. To pose the question doesn't mean that this is a completed project; at any point, anything can happen to shift the course of history in a different direction.

Tupac :: essays research papers

Tupac Shakur was one of the most influential music artist of the 20th Century. â€Å"Murda, Murda, Murda, and Kill, Kill, Kill†¦Ã¢â‚¬  these are they lyrics to one of the songs written by Tupac Shakur. Amidst all the controversy surrounding his personal life, this artist has managed to overcome all obstacles and spread his hope/hate message to a surprisingly receptive audience. Tupac’s music is borrowed from the styles of early rap and hip-hop yet its appeal rested in Tupac himself. His persona of â€Å"Thug Poet† opened up a portal into the new genre of â€Å"Gangsta Rap.† This new style of music revolutionized the music industry and allowed several new artists to break through in Tupac’s creation, Gangsta Rap, such as; G-unit, Eminem, and many others.   Ã‚  Ã‚  Ã‚  Ã‚  Tupac Amaru Shakur was born on June 16, 1971 in New York City to Afeni Shakur, a Black Panther member since 1968. She gave birth to him 2 months after she was released from Women’s House of Detentions in Grenwich Village. She was charged with conspiracy to bomb several New York public locations and just had her bail revoked. In court she represented herself and won against the state of New York in a surprising turn out. In Incan dialect, his name Tupac Amaru means â€Å"shining serpent† and Shakur is Arabic for â€Å"thankful to God.† For most of his childhood his crack addicted mother shuffled Tupac between the ghettos of Harlem and the Bronx. Young Tupac began his performance career with the 127th Street Ensemble and then enrolled Baltimore School for the Arts where he was educated in ballet and acting. Tupac was forced to drop out of the school because he had to move to California with his mother, where his criminal career began. He left hi s house at the age of 17 because of the continuous fights with his mother he then began selling/doing drugs, and was homeless for about 2 years. His life was spiraling down wards at a rapid rate. Till one day he got his big break. Tupac always dreamt about being famous someday, now his dream was becoming a reality. He struck a recording deal with Interscope records. He was on his way to super stardom, but as we all know with fame comes problems. He was involved in the shooting of two off duty police officers, although the chargers were later dropped. He was also convicted of rape, and sentenced to 5 years in Clinton Correctional Facilities.

Bass Pro Shops

Prepare a S. W. O. T. analysis for Bass Pro Shops. What types of strategies do you recommend based on your analysis? Strengths (company’s internal factors from resources and capabilities)- Bass Pro Shops have a competitive advantage, which in the text is defined as â€Å"a firm has a marketing mix that the target market sees as better than a competitor’s mix† (Perreault et al, 2011 p. 47). The way that Bass Pro Shops has this competitive advantage is that its stores have become a tourist attraction making customers want to go into their stores to experience the unique environment that incorporates attractions and learning opportunities.In addition, Bass Pro Shops have gained recognition for their outstanding customer service. The people that they employ have been trained and have the expertise in the departments that they are assigned to. Bass Pro Shops is different from other competitors because it offers educational workshops on hobbies and sporting activities. Additionally, Bass Pro Shops are much larger than traditional outdoor outfitters, which allow them to offer a broader range of inventory and merchandise.By allowing the customer to use an indoor fishing pond or the shooting range to try out certain products before making a decision, Bass Pro Shops can eliminate the tension called dissonance that many shoppers feel after making a purchase (p. 164). Weaknesses (company’s resources and capabilities)- Bass Pro Shop could face weaknesses if they are unable to hire the experienced people with the great customer service that they require. Sometimes it could be hard to find both qualities in a person.If they are unable to locate customer service representatives with the high level of experience they desire, they could overcome this problem through a structured training program. The other problem they could face is high prices. Because they are a higher quality store with a larger and higher-paid staff, their prices are obviously goi ng to be higher than other similar sporting good stores. Customers knowing beforehand of the higher prices might avoid a visit to a Bass Pro Shop altogether to avoid purchasing over-priced merchandise.In addition, an experienced shopper may know exactly what they need for their activity of choice and may realize that the item can be purchased at a common retail store such as Dick’s Sporting Goods, Gander Mountain, or even Wal-Mart. Lastly, with the store being as large as it is, some shoppers may view it as a burden to pick up just a few things because they don’t want to spend all day in the store. Customers may find it easier to go to a local sporting good store to purchase sporting goods rather than travel to Bass Pro Shop and make a whole day event.Bass Pro can overcome this by advertising its online store as a convenience to customers. Opportunities (emerge from external environment, customers and competitors) The opportunities that Bass Pro Shop has include  "getting the customers in the door† because they are considered a family-friendly tourist attraction. Bass Pro Shops have activities, themed restaurants, and entertainment, which can provide something that will appeal to each member of a family.The money that they put into their stores to make them different from others makes them more attractive to customers. It would be important for Bass Pro Shops to advertise in a great distance from the store to try and reach out to travelers that might stop by the store on a road trip. Bass Pro Shops offer the education experience as well as the shopping experience may help a customer to decide to visit their store instead of the competitors because its a one-stop shop.Lastly, having skilled and highly-trained employees to assist the customers allows for new products to reach the attention of consumers; for example, if a family enters the store with the intention to purchase camping gear, an experienced camping enthusiast, the employee, may recommend additional products based on his or her camping experiences, which will generate more sales. Threats (emerge from external environment, customers and competitors) A major threat for Bass Pro Shops is the economy.With the economy in a downturn it makes it a lot more difficult for people to justify spending the money on things that they really do not need. And since these stores are not everywhere you go it causes people to travel long distances in order to visit, which means they have to spend additional money on fuel to get there. The gas prices have been increasing to amounts that have put a damper on a lot of peoples travel plans. With all of the economic problems some customers are going to go somewhere that is more local and better in their price range.In addition, Bass Pro Shops face threats from traditional and specialty sporting stores, mass-merchandisers, and catalog and Internet-based retailers. These merchandise providers are everywhere and the 50 Bass Pro Sh ops that are currently in the United States and Canada can be quite a distance for the outdoor enthusiast that already knows what he or she may need. Furthermore, the consumer who enters a store with the intention to only touch and / or play with an item that he or she ultimately plans to purchase online threatens all retail stores.We would recommend that Bass Pro Shops continue to make their stores unique; however, making a few â€Å"smaller† stores with some of the same features, lower prices, and closer to large shopping centers would allow customers to experience the environment, which may entice them to visit the larger stores. I think that since they are such a popular store people would visit the smaller stores, purchase merchandise, and take some of the classes that were offered. . Can you think of retailers in other categories that might successfully emulate the format and execution of Bass Pro Shops? As the video case states, â€Å"the marriage between retailing an d entertainment is here to stay† (p. 635). Although there are not other retailers that have successfully emulated the format and execution of Bass Pro Shops, below is a list of companies that attempt to create a unique experience for the consumer. a.Build-a-Bear Workshops let kids personalize their stuffed animals. b. Mall of America is more than just a shopping mall; it is also a tourist destination. The mall is on the extreme side in that it houses 520 stores, 50 restaurants, and attractions galore, including Nickelodeon Universe, the nation's largest theme park, and the new American Girl store. The Mall of America doesn’t just have stores and restaurants like other malls; it also has a large theme park and an aquarium. . Home Depot and Hobby Lobby have DIY teaching workshops. d. Macy’s cosmetic department and Bare Minerals stores are set up so that products can be tried before they are purchased. e. IKEA stage their products as actual rooms instead of simply g rouping by product f. Abercrombie and Fitch usually have a unique entrance, loud new-age music, and young hip-looking sales associates to attract its target audience

Favourite Brand Paper Essay

The brand that I identify with is tide laundry detergent. I love tide laundry detergent because there are 5 people in my house and a lot of laundry being done with Tide I am able to use less detergent for a large amount of cloths. It keeps the colors of the cloths bright and even if you have been using cheap detergent when cloths are washed with tide the colors bright. Tide also gets hard to remove stains out of cloths without having to pretreat the sting and soak cloths for a long period of times. I can also save money by using Tide because when using a less effective brand I have to pour more than the required amount to wash and the cloths deteriorate faster. When cloths deteriorate and look dull I have to spend more money to purchase cloths in a shorter amount of time. I do believe Tide Company has built a successful relationship with loyal customers because even during the recession Tide created a cheaper detergent called Tide Basic in order to accommodate its loyal customers dur ing these hard times. The company has created a Tide detergent that can be used with cold water which saves on the energy bill. Loyal Tide customer has a lot of variety to choose from which helps maintain the relationship with the brand. This brand is focused on groups of all ages because it is efficient and has been around since 1946. The Tide brand for the younger generation helps them remember home and for the older generation it is familiar and a brand they can trust. Tide has a variety of detergent product such as tide pods eliminate odor and are pre-measured, Tide ultra-stain release removes 99 percent of stains, Tide to go instant stain remover to go it’s a pen that is small and can be carried around if you get a small stain on your cloths, Tide boost duo packs it has stain removing power without any dyes or scent, Tide total care for high efficiency washers, Tide ultra clean plus downy gives same clean feeling and soft cloths, Tide cold water great cleaning and save money no hot or even warm water needed, Tide alternative bleach wash whites without the need of using bleach, Tide Free provide ge ntle on skin, Tide febreze for individuals who play sports, all of these also come in powder form for those who do not like liquid detergent. This is another reason Tide caters to all  age groups there is something for everyone. The two competitor brands Whisk and Kirkland Signature Ultra. These two detergents are numbers 2 and 3 on the list of competitor detergents which was done by ABC news. I have tried both of these brands. In my opinion these brands are good but the stain fighting power is not as effective as tide. When using tide on my chef uniform which has food and oils from cooking kitchen smell was gone. I used both brands to wash my nephews chef uniforms and they were not as effective at removing dirt, grim and most of all the smell of food. Tide has also been featured in good housekeeping magazine. It was also named one of the must steal products because in recent years there has been a surge of theft with tide detergent. In conclusion Tide laundry detergent is a brand that has been around for decades. It maintains and brightens colors. Tide also has over 15 varieties from one that can be used on sensitive skin to cold water Tide that helps save money. Tide is a trusted brand and caters to their customer’s needs. They also have helped maintain the relationship by offering a lower priced detergent when the recession affected all individuals around the world. Tide does have some competition but it does not have all the varieties or report that Tide has with their customers. References http://nymag.com/news/features/tide-detergent-drugs-2013-1/index2.html /www.nytim http:/es.com/roomfordebate/2013/01/14/why-would-drug-dealers-use-tide-as-a-currency/tide-is-the-must-steal-product-of-the-season http://www.goodhousekeeping.com/product-reviews/home-products/laundry-detergents/best-laundry-detergent#slid

Disney Aladdin is Truly American

Disney’s Aladdin, despite its Arabian setting, is very American. The central theme of the story revolves around a poor young Arabian boy, Aladdin, who fell in love with the princess, Jasmine, and wished to marry her despite their difference in social class even if it meant doing so dishonestly at first. If one were to use Robin Williams Junior’s key values of U. S. culture, it would be obvious that Americans made the film. Americans consider material comfort as a prize for success. In the movie, Aladdin became a prince after proving himself worthy to marry Jasmine.Americans also believe that dreams come true when you do something about it. In the movie, Aladdin was a worker or doer. He would rather fight for the good of everyone than simply leave everything to fate. He also reflected on his values regarding honesty before finally doing what was right. Aladdin did what he could to be a person worthy of Jasmine despite the problem of status. He was not content to dreaming . He committed himself to doing what he could to be with the princess. American culture is also very scientific and democratic even in fantasy movies like Aladdin.It was Aladdin’s cunning practicality and logic that made him win over the evil Jafar’s magic. In the end, it was the freedom of choice that allowed Jasmine to marry Aladdin despite his social status. Although Americans love democracy, being prejudiced is still evident in the film. Its opening song’s lyrics were changed after its first public showing because advocacy groups felt offended by the way the words described the Arab people as barbaric. Aladdin was depicted as a bit fair-skinned compared to his opponent. One can definitely say that even if Aladdin was originally Arabic, Disney made him American.

Case Study (Too Much of a Good Thing)

Benjamin Foster Physiology 10/23/2012 Case Study 1 (Too much of a good thing)) The definition of OSMOSIS is the movement of a solvent through a membrane separating two solutions of different concentrations. The solvent from the side of weaker concentration usually moves to the side of the stronger concentration, diluting it, until the concentrations of the solutions are equal on both sides of the membrane. Michael made numerous mistakes in this story that caused the corn fields to die. The first mistake Michael made was to add the additional fertilizer to the crops.The extra fertilizer around the roots of the corn produced a hypertonic environment. The cells lost water because of the excessive fertilizer. The extra fertilizer caused the cell to turn hypertonic to the plant cell. This made the water diffuse from the plant cells into the soil by the process of OSMOSIS and the cells began to get smaller. The water would have eventually left the cells completely, which would have caused the plant cell to eventually die. Michael’s second mistake is that he didn’t remove the extra fertilizer.In theory, if he would have removed the extra fertilizer and add extra water, he could have possibly saved the crops. People generally water their plants with only water which creates a isotonic environment around the roots of the plants and permits the plant roots to draw up minerals through the soil faster and easier for absorption without the intrusion of added solutes (extra fertilizer) which may slow the absorption process or even refrain the cells from absorbing the water and minerals through the roots.

Design of Sound Activated Remote Control Essay

ABSTRACT Nowadays, when delinquency has more and more expanded and burglary, even car theft has become a social phenomenon and due to the limitation of infrared remote control in terms of control distance from the electrical equipment which not exceed in 30 feet or 10 meters and require line of sight when communicating with each other that you cannot easily access the equipment when you’re not in home or away from your car. This project study able to provide a solution for security and electronic devices conveniences. Design of sound activated remote control and alarm system utilizing mobile phone has been developed for security purposes and safety conveniences of electrical and electronic equipments with no phone call charges. The proposed design consists of the designed interface board and two cellular phones: one as a controller and the other as a transceiver. Whenever the status of the alarm changes, an automatic dial triggering of transceiver mobile phone will activated to alert the controlling mobile phone. Alternatively, the controlling mobile phone can turn on and off the equipment that connected to system by calling the transceiver mobile phone from any place that have mobile phone signal coverage. Findings of the project study showed that the design and developed circuit of mobile phone that used available local parts in the market is working properly for safety conveniences. It was user friendly through cellular communication and it effectively turns on and off electrical equipments through missed call triggering where you can easily access your equipments even if you’re not in the house or in holiday vacation. It proves that the ring detection circuit of the proposed project avoids phone call charges to the caller resulting to low cost maintenance compared to other commercial system that capable of performing similar functions but with relatively high cost. Based on the data collected the researcher concluded that the project is proven feasible, cheaper maintenance and easy to use and integrate. This was very reliable and worthy as an equipment remote control and alarm monitor system during its operation. In comparison to similar devices the developed system had able to perform similar functions without even software or programming involved. It was very effective and advisable for controlling equipments that are beyond the reach of the user without phone charges to the caller This project study is highly recommended to used for the community to activates their electrical and electronic equipments from any location that within the coverage area. These add up to their security and handiness of the equipments. For the students and future researcher with the same field of study should made research also to complement the information provided in this study. For the improvement of the design automatic charging of the mobile phone unit should take in consideration and the design system must be properly encapsulated to eliminate any unwanted signals that might trigger the system.

The effects of the 2008 financial crisis on the investment in the Gulf Essay - 1

The effects of the 2008 financial crisis on the investment in the Gulf area specially on Qatar - Essay Example Delayed implications of the crises were seen in the non-oil producing countries. The Middle East Gross domestic product in 2008 was 6%. By 2009, it had fallen to as low as 3.1% due to the impact of the crises. The global economic recession had a great impact to the economic growths of many economies in the world, with great intensity in Middle East countries. However, most countries did experience slow economic growth rather than total absolute decline. The slow growth in the oil producing countries resulted to a decision made by oil producing countries board. They made a decision to reduce the oil output, leading to a reduction in the value of the Arab oil exports, hence a direct implication to the Gross Domestic Product. In Middle East, oil sector did suffer a whopping 5.2% decline in year 2009 (Allen, 2008). The impacts with relation to the unemployment rates and poverty levels were also massive. The repercussions were severe in some countries. According to International Labor Organization Statistics, there was an estimation unemployment rate of 25%. The tourism and manufacturing industries had been affected to great heights leading to poverty in most households. There was a massive decrease in the real estate construction and the industrial activity forcing the immigrants to resume back to their homes. Per capital income per day declined to levels of 1.25 dollars. Those in a position to earn such an amount were also very few (Reinhart & Rogoff, 2009). Despite the commencing of the rapid economic stimulus programs, it took a long time before the final picking up of the economy. There was continuous economic stagnation. The government also did start some anti-poverty campaigns to decrease the high levels of poverty. The declining oil prices had detrimental impacts to the Gulf Corporation Council Countries. The production of oil was also declining and taking a negative

School Counselor Self Assessment Essay Example | Topics and Well Written Essays - 1250 words

School Counselor Self Assessment - Essay Example Much attention though is directed to students with special needs as they will require special attention, like special education, services while in school and assessment which is essential to their management and treatment. School Counselors Counselors work in different society settings and are intended to provide various counseling services and support. Counselors are majorly given the challenge with adolescents, children, and adults and families with various issues like health regarding mental state namely addiction and other mental disorders. Counselors must identify the various issues so that they can offer the suitable counseling and support to their clients. School counselors should at all level assist students to know how to deal with their social problems, their actions and how to manage personal problems (Trolley et al., 2009). Counselors put emphasis on preventive measures in counseling so that students enhance their academic, social and personal growth and this offers these students with skills they need in life so that they can manage their troubles before they come to the worse. The student counselors also provide services that are unique like offering programs on prevention of alcohol and drugs. They identify domestic cases like abuse and other problems revolving in the family which may interfere with the development of the student. Their interaction with students can be done at an individual level, manageable groups or even the whole class. For the success of the students, the counselors discuss with parents and work together with them so that support is given to students. They also collaborate with the administrators of the school, medical workers, psychologists and social staff. A good counselor must have a strong personal attitude whereby he must know how to relate with different people because people are not equal and; therefore, he must be able to accommodate different people with patience. This will depend on his interpersonal skills whereby people should be handled as individual and not as a group (Trolley et al., 2009). Special Education Special education is a preventative intended to manage small troubles from being a disability. The remedy used is intended to reduce the disability effects. Special education is intended to congregate the distinctive needs of children who have a disability. Through this, special education offers extra services, maintenance, programs, environments and places that are special so that all the needs for students are taken care of. The services offered in special education make students qualify while parents do not feel any cost. The number of students who have special needs is many, and their wishes are addressed via special education. The support varies on the basis of the need and the educational influence. Typically, the students with disabilities are recognized in the law within the special education. Students who qualify in this category require a lot of support, which extends beyon d what a normal student is offered in a regular school (Smith and Tyler, 2010). The special education has a goal of ensuring that students with special needs obtain education and get accessed to the curriculum as much as possible. All students, therefore, are required to access education so that they can manage to achieve their potential. If a child is suspected to be in need of exceptional education support, then the school exceptional educa

Research Paper - Flight Nursing in Community Setting

- Flight Nursing in Community Setting - Research Paper Example The essence of our lives lies with how effectively we play our part in the community; and the complete satisfaction of making life admirable can be attained through the profession of flight nurse. A flight nurse is the one, skilled to work in critical care settings and avail assistance to the community in emergencies. Flight nurse must be well experienced and expertised in all aspects of healthcare. Flight nurses, always well prepared for life saving activities makes their presence confirmed in all critical situations such as accidents, earthquakes etc. They aid in the essential intensive care of the seriously wounded or sick patients when being shifted to a healthcare facility through plane or helicopter. In addition to serving the people injured by disasters, they also go to remote areas to support people during the airlifting to provide healthcare facilities. The presence of flight nurse as a member among the passengers makes the journey safe and sound for the entire crew of the f light (Nursing Jobs and degrees-flight nurse, n.d.). The line of work of a flight nurse is highly demanding; and in addition to having the mentality of serving the community, a flight nurse must be all set to function in the highly challenging situations which could be even life threatening.

Figuring out how to deal with china VO1 Essay Example | Topics and Well Written Essays - 500 words

Figuring out how to deal with china VO1 - Essay Example Despite the challenge, it was important that the company directly entered into the Chinese internet market. Evidently, the Chinese servers do not get all the information they need from Baidu and that is why they opt for Google when they want materials from outside China. It is also evident that the success of Baidu and the apparent failure of Google in China are just but a perception. There are therefore chances that Google can do something to change this perception and experience some success as well by making improvement its content and adopting a Chinese name. Based on the 1997-2005 statistics of internet usage and access in China, the Chinese internet market is large and fast growing. According to information from the China Internet Network Information Center (CNNIC, 2005), Chinese internet market grew from 0 in 1997 to about 10 million by the beginning of 2000. Within the next two years, this had risen to over 35 million and by the second half of 2005, this figure was already over 100 million. At the same time, the number of users with broadband access is rising at an attractive rate. This figure grew to almost five million in its first year, 2002, and by the second half of 2005, it was over 50 million. The rate of growth of broadband users is faster. However, the actual size and growth of the Chinese market is larger than this given that the figures do not include users in Macao, Taiwan and Hong Kong. The figures were also obtained via fixed-line telephones and this means the study did not fully capture the actual market represented by the young people. The Google search service has evolved one that was less reliable to a more reliable search service. Since its establishment, the Google search service aimed at improving offering superior search experiences than those of Yahoo and Vista (Lawrence, 2009). Currently, the search service offers super-fast results that are highly matched and more relevant

Internship monthly report Assignment Example | Topics and Well Written Essays - 250 words

Internship monthly report - Assignment Example I participated in several activities like; preparing several master programs. I was briefed on the idea before I began doing it. I also took part in the view and price analysis of the Baltimore house project. It was fun as well as challenging as I had to do it on my own and later explain why I thought it was so to the rest. Another challenging activity I did was to participate in a meeting representing one of my supervisors who was on holiday. I had to report to representatives from other departments on issues concerning the Baltimore project plan of the Wing Hong Street project. It was very exciting since I had to contribute to the meeting alone. I gained the essential knowledge concerning the job nature of building and construction. For this second month, I learnt how to co-operate with diverse parties from a customer perspective. I established that problems in communication were the most tricky to address in property management. Junior, Ricardo  M., Josà ©Ã‚  R. Quevedo, Civil Engineer, Jorge  M. Jr, and Paulo  S. Fontoura. "THE NECESSARY BACKGROUND FOR IMPLEMENTING AND MANAGING BUILDING DESIGN PROCESSES USING WEB ENVIRONMENTS."  (2007):

Sociology Assignment Example | Topics and Well Written Essays - 1000 words

Sociology - Assignment Example A measure of the health status using the lifestyle index shows that dietary choices vary in the two categories of population in the different countries or regions. Consumer preferences also change with a change in lifestyles (Mathur, Moschis and Lee 234). Consequently, the changes in dietary choice that accompany a lifestyle rise lead to lifestyle disorders. Diabetes and cancer effects are a high possibility in such cases when one’s status rise. A rise in lifestyle may initiate other behaviors as drug abuse, alcoholism and smoking because the individual can afford to purchase drugs and alcohol. A change in the lifestyle may pose effects on an individual’s observation of cultural norms. Individuals tend to change their observance to cultures as those related to social life. Planned marriages, for instance, was a notable culture in various parts of the world as India. With the increase in living status of individuals, such cultures tend to receive little considerations. A significant portion of the population prefers choice marriages to planned marriages because of the increase in income and status of the population. Living status, therefore, affects the social life of a community or society. Q2 Among the challenges, facing the government of America is the living status of a portion of its population. The Census Bureau uses the income factor to determine the level of income of the population to determine the level of poverty. Should the total household income be insufficient to meet the family threshold needs of expenses, then the family is poor. Poverty in America is most evident in states as New Hampshire and New Jersey among other states. There are two notable problems among the poor in America. The first category of the poor in America has a high number of low-income jobs while the second group is that with nearly no job allocations. Both categories of the poor in America are high in number, which continues to increase at a stunning rate. In oth er parts of the world, the impoverishment is a key issue affecting the population. Globalization effects continue to affect the markets in other parts of the world. Effects of economic backlash are evident because of globalization. This is a leading cause of impoverishment in other parts of the world as Italy. The polarizing effects of globalization saw the dwindling off employment opportunities for a significant population of the world. This is similar to the case of the poor in America who lack jobs. The polarizing effects of the globalization have had effects of low wages among the employed that is similar to the insufficient earnings among the poor in America. The similarity between the poor in America and the impoverished in other parts of the world emanates from the insufficient wages for the employed or the total lack of jobs. Q3 The economic crisis that evaded the world in continues to be top among the global issues, today. The crisis is distinguishable through five major st ages. According to Elliott, the crisis began in 2007 August 9 (1). This first phase saw the seizure in the financial institutions (banks being the most affected). This led to banks stopping business with each other. The August 15 2008 marked the second phase of the global phenomenon. The government of the United States, on this date, did allow Lehman Brothers (an investment bank) to attain bankruptcy status. The fall down of Lehman Brothers saw the fall

Review of How Does a Poem Mean (1975) by John Ciardi and Miller Essay

Review of How Does a Poem Mean (1975) by John Ciardi and Miller Williams - Essay Example Learning about music is often considered by the layperson to be little more than learning how to read the notes on a printed page and correlate these to specific buttons, keys or positions upon a particular instrument. Some may also consider that learning about music will include vague discussions of tempo, famous composers or basic trends. For most, this is as far as they are willing to consider and often feel that music, good music, is somehow closed off to them within the meaningless world of academia. In today’s facts and science-driven world, the approach to music, which is often more attuned to imaginative understanding more than logical knowledge, may indeed be too difficult for many to contemplate. However, there is a means by which individuals might be more smoothly introduced to the world of music by first helping them to understand the more logical and mapped out elements of poetry and then comparing this to music. Such a progression can be discovered through Ciardi and Williams’ instructive introduction to poetry followed by Sessions’ explanation of how to ‘read’ music, concluding with Copland’s instruction of how to take what has been read and develop true music appreciation.

Estoppel in the Contract Law Case Study Example | Topics and Well Written Essays - 2000 words

Estoppel in the Contract Law - Case Study Example The principle of promissory estoppel is that if someone makes a promise, which another person acts on, the promisor is estopped from going back on the promise, even though the promise does not provide consideration. This modern doctrine of promissory estoppel is based on the dicta of Denning J. In Central London Property Trust Ltd V. High Trees House Ltd ( 1949) 1 KB 130 and also on the decision of the House of Lords in Tool Metal Manufacturing Co Ltd V. Tungsten Electric Co Ltd (1955) 1 WLR 761. This doctrine can be traced to Hughes V. Metropolitan Railway (1877) 2 APP CAS 437. The requirements of promissory estoppel are: 1. Contractual/Legal Relationship. There should be a contractual or legal relationship. 2. Promise. In addition, there should be a clear and unambiguous statement by the promisor that his strict legal rights will not be enforced, i.e. one party must make a promise which is to be binding. The Scaptrade [1983] QB 529. However, it can be implied or made by conduct as in the Hughes Case (1877). 3. Reliance. Further, there should be reliance on the part of the promisee, i.e. he should have acted on the reliance of the promise. Lord J Denning ruled that it was sufficient if the debtor acted on the promise by paying a lower sum. In this connection he also said, â€Å"he must have been led to act differently from what he otherwise would have done.† (Lord Denning, Alan Co Ltd V. El Nasr Export & Import Co (1972) 2 QB 189). 4. Inequitable to Revert. It is deemed unfair if the promisor goes back on his promise and reverts to his strict legal rights. A promise obtained by improper pressure can be broken. The sequel serves to illustrate the foregoing, D&C Builders, a small building company, had completed some work for Mrs Rees amounting to482. D&C Builders being in severe financial difficulties was continually, pressing for payment. Finally, Mrs Rees told the company that she would pay them only 300 as full settlement or else nothing. She took this stance after coming to know of the financial difficulties being envisaged by the company. The company reluctantly accepted this amount and subsequently sued Mrs Rees for the balance amount. The Court of Appeal held that the company was entitled to succeed. In his judgment, Lord Denning was of the view that it was not inequitable for the creditors to go back on their word and claim the balance as the debtor had acted inequitably by exerting improper pressure. (D & C Builders v Rees (1965) 2 QB 617). 5. Shield or Sword. In Coombe V. Coombe (1931) 2 KB 250, it was observed that this doctrine may raised for defence purposes and not as the basis of a case, in other words it can be used "as a shield and not as a sword." 6. Extinctive or Suspensive of Rights. Another question raised by this doctrine is whether; it extinguishes rights or suspends them. The concerned authorities are in favour of suspending the rights, which can be revived by giving reasonable notice or by changing conditions. In Tool Metal Manufacturing Co Ltd v Tungsten Electric Co Ltd [1955] 1 WLR 761 - Patent owners promised to suspend periodic payments of compensation due to them from manufacturers from the outbreak of war. It was held by the House of Lords that the promise was binding during the period of

The Importance of the Religious Right in Us Politics Essay Example for Free

The Importance of the Religious Right in Us Politics Essay This does not apply only to republicans, however. JFKs inaugural speech in 1961 consisted of many religious elements, as did Barack Obama’s speech in 2009, in which he spoke of ‘the knowledge that God calls on us to shape an uncertain destiny†. Many presidents have ridden to power on the back of religion. Presidents that appeal to the ‘three Fs’, faith flag and fail, or e ‘three Gs’ God, gays and guns, are favourites among the American people. President Bush directly appealed to theses interests and 79% of evangelicals voted to re-elect Bush. Candidates such as Hilary Clinton, who ran for the Democratic candidacy, didn’t achieve success as it could be argued she did not play heavily enough on the concept of religion. John McCain did not appeal directly to the three Gs or Fs so it could be argued that this was the reason he failed to beat Obama in 2008. One of the most important influences of the religious right is it’s infiltration in the republican party through the up and coming far-right movement know as The Tea Party. The TPM started life as a fiscally conservative group that believed federal government was too big and was spending too much. As the movement gathered support, it started to take on social issues, many of which were influenced by the religious right, as they took heavily conservative positions. Many Tea Party candidates influenced the 2010 mid-term elections as they have voted in and took away the democratic majority in the congress. The tea party has removed the right wing of the Democrat party as they have pulled the Republican Party further right as they defeated many ‘Moderate’ Republican candidates. The religious right have also had a big influence in the media, through the Christian Broadcasting Network (CBN) which supports and publicises candidates that support their views. Therefore, I would argue that the ‘religious right’ is highly influential in politics as they have recently made the republicans further right and the democrats further left. This has split American politics and made the parties different in their ideologies. For instance, they have also created conditions where the religion of a candidate is important in terms of the elections. The religious right has therefore broken the founding fathers wish to keep politics and religion separate.

Marketing Analysis of Whale Watch Tourism

Marketing Analysis of Whale Watch Tourism Whale Watch- New Zealand’s Ultimate Marine Experience and the Nature-Tourism Market Question One Market Segmentation in the nature-tourism market can be defined as the process through which potential customers with similar needs and characteristics are grouped together so that a tourism organization can apply marketing strategies for the selected market segment efficiently (Oohlala, 2013). Segmentation also involves learning more about customers and making the heterogeneous market into a homogenous market (Bowker, 2014). Segmenting the New Zealand nature-tourism market is viable because it assists in understanding the needs and wants of customers, allocating marketing expenses efficiently, further developing products/services and developing marketing strategies more precisely (Grewal Levy, 2012). The two segments I will divide the domestic nature-tourism market are the: â€Å"Being There† and â€Å"Embracing Life† segments. Comprising of over a quarter of New Zealand’s adult population, ‘Being There’ is definitely an identifiable segment which is large and old. A majority of this segment are aged 55 years or older. They havea female majority and a high percentage of people living alone. The segment can be found throughout all over in New Zealand meaning that it is substantial. Members of this segment have a strong interest in gardening and reading. They also have a positive interest in visiting natural/scenic locations, and are most likely to be a member of church or rotary group. Members of ‘Being There’ are motivated to travel by a yearning to spend time with people they love and appreciate natural/scenic locations. This segment is most interested in sightseeing, natural attractions and walking/hiking and meaning it is a responsive segment for the nature-tourism market. As this segment is relatively wealthy, money is less of a barrier to travel meaning that it is a profitable segment. There are many viable marketing channels that can be used to reach this segment which makes it reachable. These include: Major daily newspapers, special media (e.g. gardening channels/magazines/groups), affinity groups (churches, Rotary, other voluntary groups) are all channels that can be used to reach this market. Another segment for the New Zealand nature-tourism market makes up nearly a quarter of the adult population making it a substantial segment, ‘Living Life’ shares a philosophy to live life to the fullest and embrace nature. This segment is identifiable with a majority of members being aged between 25 and 60 years old. This segment has a dominant family structure of couples with children. Members of ‘Living Life’ can be found throughout all over New Zealand which enables the segment to be substantial. Members of this segment are most likely to have hobbies such as mountaineering, tramping, sight-seeing, boating and gardening at home. This segment is very responsive because vacations are important to them and they holiday frequently within New Zealand. When holidaying in New Zealand, they take part in their favourite activities with their children and partners, away from the pressures of daily life. The ideal holiday for ‘Living Life’ is spending well-earned money on an above all family-friendly, and involves outdoor experiences, scenery and landscapes meaning it is a profitable segment which will spend money on nature-tourism. Key barriers to travel are the amount of annual leave available, work and family commitments. This segment is reachable through channels such as newspaper, media/online (e.g. golf, outdoor, boating, fishing), newspapers and fairs. Question Two In order to evaluate how Whale Watching’s product is perceived by potential customers, it is vital to deconstruct the product into four different levels. This is called the Total Product Concept and we will use this model to deconstruct the product Whale Watch is offering, and evaluate how the company is positioned within the nature-tourism market. Firstly, the Core Product is the fundamental benefit that responds to a potential customer’s need or wants (Elliott, Rundle-Thiele Waller, 2010). For Whale Watch the core benefit for a customer would be being able to observe whales in their natural habitat. This could be for recreational or scientific and educational purposes depending on the motive of the customer. Secondly, the Expected Product is the relative factors that delivers the benefit which forms the core product and fulfil the customer’s most basic expectations (Elliott, Rundle-Thiele Waller, 2010), Whale Watch offers an exciting up-close encounter with the Giant Sperm Whale in their natural environment. In a typical Whale Watch tour, the customer can expect to encounter a wide variety of sea-life and birds. Vessels are crewed by an expert team who are experienced in interacting with the whales. Whale Watch ensures that passenger comfort and safety are always high priority. These are all expected features of the product/service Whale Watch is offering to customers. The Augmented Product offers a combination of benefits that is not a part of the basic level of needs for the customer. It is at the augmented product level where marketers are able to significantly differentiate their products/services from the competition (Elliott, Rundle-Thiele Waller, 2010). Whale Watch is New Zealand’s only vessel-based whale watching experience and the 95% success rate of trips at Whale Watch means that they guarantee an 80% refund and is an example of an augmented service that gives a competitive edge over other companies. Furthermore, it is based in Kaikoura, the Whale Watching capital of New Zealand which provides a unique experience over other locations. Whale Watch is committed to the care and protection of the environment and seeks to minimise waste, promote recycling, use eco-friendly product and minimise their impact on marine life (Whale Watch, 2013). These factors are important for customers who really care about then environment and are conce rned with conservation and the preservation of nature. All these special features and facilities are factors that would help customers to choose Whale Watch over other competitors. The Potential Product of the Product Concept Model comprises all possibilities that could become part of the expected or augmented product. This includes features that are being developed planned as well as features that have not yet been conceived (Elliott, Rundle-Thiele Waller, 2010). In the future, Whale Watch could offer new tours such as swimming with dolphins swimming with whales which would offer a unique, up-and-close, more personal experience. Whale Watch will need to do research on how to bring this programme to life and keep safety measures in mind. Whale Watch seems to be using a differentiation positioning strategies using conservation, nature preservation and a unique approach to attract customers. Whale Watch’s positioning statement is used to succinctly convey their philosophies and approach: â€Å"Whale Watch Kaikoura is New Zealand’s ultimate all year round nature experience offering visitors an exciting up-close encounter with The Giant Sperm Whale† (Whale Watch, 2013). â€Å"We are visitors to the world of the whales and respect it as such at all times. As a Maori owned company, Whale Watch cherishes the twin values of hospitality to visitors and reverence for the natural world† (Whale Watch, 2013). Question Three A service is an act or performance offered by one party to another. They are economic activities that create value and provide benefits for customers at specific times and places as a result of bringing desired change .One of the unique characteristics of a service is that it is inconsistent meaning the service provider cannot provide exactly the same service every time (Brown, 2008). Applying this to Whale Watch’s situation, because of the nature of their service, Whale Watch cannot guarantee the same Whale Watching experience to customers for every tour. Depending on seasonal variations or even the weather on a particular day, every trip will offer a different kind of experience. Customers are not guaranteed to be able to see a consistent number of whales and sea-life on every trip because Whale Watch has little control over this factor. In some seasons of the year, certain animals will not appear at all and on certain days no whales may be sighted at all. Because Whale Watch offers a conservative and completely nature-based experience it cannot â€Å"force† a service and experience for the customer. In order to manage these challenges Whale Watch seems to have particular strategies to target and solve these challenges. Firstly, Whale Watch offers an 80% refund if a tour does not see a whale. Furthermore, Whale Watch staff constantly monitor the weather and respond professionally to any changes. This could a result in a tour being cancelled or safety restrictions placed on children or passengers with medical problems. This is because Whale Watch wants to promote passenger comfort and safety as their number one priority. Furthermore, Whale Watch would want to decrease the chances of a trip a day with bad weather conditions resulting in zero or minimal whale sightings. The on-board plasma screens display a virtual animated tour while the tour is actually taking place so customers will have a larger than life experience even though there may be inconsistency in actual whale and other sea-life sightings. Also, the professional guides and skippers are there in order to maintain consistency in a service with inconsistent characteristics. Whale Watch will make sure that the staff provide a high level of professional service with passenger safety and comfort as their number one priority. This is evident in their constant monitoring of weather and responding professionally.to any changes. Looking at Whale Watch’s philosophy and positioning statement, the company emphasizes that it is Maori owned which has a reverence for the natural environment and is dedicated to conservation, preservation and respect for wildlife. This is a factor that Whale Watch seems to be using to manage challenges of inconsistency of its services. Many customer’s especially nature-lovers and conservationists will respect the company’s philosophies and understand the unavoidable, inconsistent nature of services that Whale Watch is offering. Word Count: 1590 References Grewal, D., Levy, M. (2013). Marketing (1st ed.). New York: McGraw Hill/Irwin. Oohlala, R. (2013). Tourism market segmentation. Slideshare.net. Retrieved from http://www.slideshare.net/reymarieoohlala/tourism-market-segmentation/ Whalewatch.co.nz. (2014). New Zealand Attractions | Kaikoura Whale Watching | Canterbury NZ. Retrieved from http://www.whalewatch.co.nz/ Brown, A. (2008). Alex Brown: teaching digital marketing and ending horse slaughter. Udel.edu. Retrieved from http://www.udel.edu/alex/index.html/ Bowker, M. (2014). Segmentation, targeting and positioning [PowerPoint slides]. Retrieved from https://cecil.auckland.ac.nz/