Hindi Literature Essay

Achievements: Premchand brought realism to Hindi literature. Premchand wrote on the realistic issues of the day-communalism, corruption, zamindari, debt, poverty, colonialism etc. He avoided the use of highly Sanskritized Hindi and instead used the dialect of the common people. Premchand popularly known as Munshi Premchand was one of the greatest literary figures of modern Hindi literature. His stories vividly portrayed the social scenario of those times. Premchand’s real name was Dhanpat Rai Srivastava. He was born on July 31, 1880 in Lamahi near Varanasi where his father Munshi Azaayab Lal was a clerk in the post office. Premchand lost his mother when he was just seven years old. His father married again. Premchand was very close to his elder sister. His early education was in a madarasa under a Maulavi, where he learnt Urdu. When he was studying in the ninth class he was married, much against his wishes. He was only fifteen years old at that time. Premchand lost his father when he was sixteen years old. Premchand was left responsible for his stepmother and stepsiblings. He earned five rupees a month tutoring a lawyer’s child. Premchand passed his matriculation exam with great effort and took up a teaching position, with a monthly salary of eighteen rupees. While working, he studied privately and passed his Intermediate and B. A. examinations. Later, Premchand worked as the deputy sub-inspector of schools in what was then the United Provinces. In 1910, he was hauled up by the District Magistrate in Jamirpur for his anthology of short stories Soz-e-Watan (Dirge of the Nation), which was labelled seditious. His book Soz-e-Watan was banned by the then British government, which burnt all of the copies. Initially Premchand wrote in Urdu under the name of Nawabrai. However, when his novel Soz-e-Watan was confiscated by the British, he started writing under the pseudonym Premchand. Before Premchand, Hindi literature consisted mainly offantasy or religious works. Premchand brought realism to Hindi literature. He wrote over 300 stories, a dozen novels and two plays. The stories have been compiled and published as Maansarovar. His famous creations are: Panch Parameshvar, Idgah, Shatranj Ke Khiladi, Poos Ki Raat, Bade Ghar Ki Beti, Kafan, Udhar Ki Ghadi, Namak Ka Daroga, Gaban, Godaan, and Nirmala. Premchand was a great social reformer; he married a child widow named Shivarani Devi. She wrote a book on him, Premchand Gharmein after his death. In 1921 he answered Gandhiji’s call and resigned from his job. He worked to generate patriotism and nationalistic sentiments in the general populace. When the editor of the journal _Maryaada_ was jailed in the freedom movement, Premchand worked for a time as the editor of that journal. Afterward, he worked as the principal in a school in the Kashi Vidyapeeth. The main characteristic of Premchand’s writings is his interesting storytelling and use of simple language. His novels describe the problems of rural and urban India. He avoided the use of highly Sanskritized Hindi and instead used the dialect of the common people. Premchand wrote on the realistic issues of the day -communalism, corruption, zamindari, debt, poverty, colonialism etc. Premchand’s writings have been translated not only into all Indian languages, but also Russian, Chinese, and many other foreign languages. He died on October 8, 1936.

Marketing Plan for New Product Launch

{draw:g} {draw:frame} SUPERIOR UNIVERSITY LAHORE Project Name: Marketing Plan for new product launch Presented To: Sir Kashif* *Mahmood Group Name : The Stallionz Leader Name & Id: Imran Shoukat MBP Members Name & Id: Muhammad Arslan Dilawar MBP Abuzer Shabbir MBP Hassan Raza Muhammad Kashif Munir Company N*ame:* The Glimmers Limited. Company Logo: {draw:frame} Product Name: {draw:frame} * * * *Contents of Marketing Plan Part 1: Executive Summary Part 2: Purpose and Mission Part 3: Situational Analysis Product, Market Analysis Distribution Analysis Competitor Analysis Financial Analysis Other Analysis Part 4: Strategy and Objectives text:list-item} {text:list-item} Part 5: Tactical Programs {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} Part 6: Budgets, Performance Analysis, Implementation Budgeting and Analysis Implementation Part 7: Additional Considerations Executive Summary This report explains the marketing plan for launchin g a fresh Juice named â€Å"Refresh†. This product has been made by the Glimmers Limited. And it is approved from the Ministry of health. In the very beginning of the report we have explained the mission and vision of the Glimmers and then we have further carried out our. It will be introduced in the market with the help of various promotional displays, advertisement and distribution of free samples to the general public and financial institution. This report examines that this product is initially launching in Lahore’s domestic market. The study included both primary and secondary research. The primary study focused on a survey of the competitors and the likings and disliking of people. Through this strategy company can penetrate more into the market and can attract the bulk of customers. For this purpose we have conducted SWOT analysis of the company to see the company’s strengths, weaknesses, opportunities and threats. Then we have explained the purposes, benefits and objectives of our product. Then we have made a marketing mix strategy for our product. We have divided market into different segments and decided to target the kids, youngster mature and old age person. We have also paid special attention to the packaging, color and price of the product. We have decided to place the product in all the markets of Punjab especially in the canteens of colleges and universities. We will promote our product through electronic media, print media, cable, and outdoor sources. We shall also conducted a market survey in future to know the opinion of public about our product and developed our product accordingly. Introduction to the Glimmers Limited Company’s Vision Statement: â€Å"Be the global leader in customer value†. Company’s Mission Statement: â€Å"To set world class standards in the Juice industry through providing a diverse range of high quality Juice products that are prepared in accordance with Islamic principles striving to satisfy consumers tastes and needs and serving the Society† The Glimmer’s Business in Lahore The Glimmers will commence its operation in Lahore from October 2010. The factory facility has been founded on a 20 canal area of land in the Industrial area, Ferozepur Road Lahore. The factory is expected to match the demand of our products. We have ensured the installation of modern, sophisticated and efficient equipment, conforming to the very latest standards of â€Å"Goods Manufacturing Practices†. Introduction to Refresh People started too perished under the scorching heat of summer in our country. They need an energy drink to refresh themselves. Refresh is a fresh juice product. It provides energy and keeps people fresh when they are felt weak or tired from doing a lot of work. It contains vitamins and proteins which is a useful energy source. Vitamins give freshness and proteins are the energy cells that recharge the human body so that they work at their maximum. The students, employees and workers become tired due to the work burden and sunlight which make them feel loose. They need an energy drink that makes them re-energize so they may be able to perform better again and feel refresh. * Slogan*: â€Å"The taste u desire† Ingredients are: {text:list-item} Objectives: To increase 25% market share {text:list-item} {text:list-item} {text:list-item} {text:list-item} Current Market Situation Refresh is a fresh juice product that is going to introduce in the Lahore domestic market. We are focusing to all levels of generation. The kids, youths, mature and olds and overall families The prices of the refresh are moderate, because it is for everyone in the society. Market Demographics: The customer of the Refresh consists of following: Geographic’s: The refresh geographic target area is currently Lahore. We are supplying our product to all area of the Lahore. We have further divided the areas of Lahore into 4 zones. A zone includes Gulberg, M. M Alam road, Defence B zone includes upper Mall, Wahdat road, model town C zone includes lower mall, Allama Iqbal Town, Sabzazar Scheme D zone includes Multan road , Sakeem mor, Allama Iqbal town {draw:frame} b. Demographics: There is an almost equal ratio between male and female and also kids. We are focusing: Kids Youngsters Mature Old age persons Our Competitors The Refresh is currently facing a very competitive environment. Because the competitors of the Refresh are:- Shezan Country Nestle Sunfresh Benz Product Review: The Refresh is available in 250ml size and available in different Flavors like: Mango Apple Pineapple Orange Mix-fruit Competitive Review â€Å"Refresh† Competitors: The competitors of â€Å"Refresh† juice are more than 10. NESTLE & SHEZAN is leading market right now and other companies are far away from it. NESTLE & SHEZAN has loyal customers over the years because it is very old company and customers are aware of its merits & demerits. The company’s first purpose is to compete NESTLE and other juices which have large market share. The main competitors are {draw:frame} & {draw:frame} {draw:frame} Product: Shezan juice is a product by Shezan International Ltd. Qualities of Shezan: High availability Large range of flavors Standardized and attractive packing Large promotion and market coverage Available in Various weights packing. Price: Minimum price of juice is 12 R. s Place: Shezan has a large market share in Pakistan. Sales: Promotion: They promote this product through Electronic media Print Media FM Radio stations Wall Chalking {draw:frame} {draw:frame} Product: Nestle beverages is a product by Nestle International. Qualities of Nestle: Large promotion and market coverage Large range of flavors High availability Price: Minimum price of juice is 20 R. s Promotion: They promote this product through a. Electronic media b. Print Media c. FM Radio stations Place: Nestle has a large market share in Pakistan. All calculations based on non-rounded figures Strategy: Creating shared value global forum Good pricing Better Quality By offering different flavors Intensive distribution Attractive packing SWOT Analysis of Glimmers {draw:frame} Strengths: Updated technology plant Quality product Specialists available for specialized jobs and tasks Hire experienced staff Medical insurance of employees Pakistani made Targeted to low and middle class people. Reasonable price Expiry date above 6 months Weakness New in juice industry Small distribution network Strong competitor No market share Limited experience of customers Opportunities Increase the distribution network. Acquiring the newer technology & techniques. Market is very big & attractive. Take-over of the distributor Increased demand of high quality products due to Lahore being a developed city. Threats Political instability New entrance from the exiting competitors So many competitors Retaining consumers Economic instability. Increases of general sales tax Development of plant Marketing Strategy and Objectives The market strategy is based on positioning of the product in the mind of consumers. Providing high quality Juice to the customers. We will distribute our product on mass level so that we can maximize the profitability. Positioning Strategies: We want to put an image of our product in the consumers mind as compare to competitor’s product. We want to target the high school, college and graduate students and government sectors that have to work hard and need to â€Å"Refresh† them in an instant. *2. * Segmentation: * We made the market segmentation on the following basis: Density Age Gender Income Family size Family life cycle Occupation Education Social classes Life style 3. Targeting: We will target the following customers: Kids Youngsters Mature Old age persons Marketing Mix: Product Price Promotion Place Product Strategy: Develop the long-term relationship with the customers Give val ues to the customers to delighting them Do whatever it takes not to satisfy the customers but retain our customers In order to accomplish this objective, the company has established sales, marketing and support teams. Product variety: Our product would be available in the following flavors:- Mango Apple Orange Grapes Mix-fruit Brand name: The name which we have chosen for our product is *â€Å"Refresh*† {draw:frame} Quality: High quality assurance would be our first priority. This would be ensured by: Implementing high quality standards Total quality management Acquisition of the high quality raw materials Design: â€Å"Refresh† is a sweet, refreshing Juice with an eye catching Tetra hedral pack. *Features*: Here are of the some features of our product: Fresh original fruit juice Provides proteins and minerals Provides vitamins Beneficial for kidneys Excellent in taste Gives freshness Tetra Pack protection packing Packaging: Product units are packed in 6-layered Tetra Pack Brick Aseptic. Sizes: Our product is available in 250 ml pack. Pricing Strategies: Our pricing strategies for the product are for total cost, which include custom services and other expenses. Pricing strategy usually change as the product passes through its life cycle. The price should be set at moderate level in order to attract a large number of buyers and to gain large market share. Amounts are in Pak Rupees. The total per unit price for 250ml packs that we will offer as follows: The cost of fruits Rs. 3 Electricity Rs. 2 Factory Overhead Rs. 3 Miscellaneous Rs. 2 Retailer Margin Rs. 2 Profit Rs. 3 Total Price Rs. 15 In accordance to our strategy we have decided to offer the product to customers at the price of Rs. 15. The price is very much compatible and the offer is substantial enough to attract a large percentage of market in a very quick time. Price and Quality Grid: This grid shows what pricing strategy a firm is perusing:- {draw:rect} {draw:custom-shape} According to this grid we are offering high quality at low price. So we are following penetration strategy. Communication Strategies: Promotion: Actually the promotion is a first step when we are launching a new product, but we make its strategies in last. We want to make a good image in the mind of customers, so that they will buy only our products. Criteria for Promotion: In promotion our main objective is to provide: Awareness Knowledge Liking Preference Purchasing Main Sources of Promotion: Electronic Media Print Media Cabel network Billboards Hoardings Electronic Media: Print Media: Billboards: Hoardings: Cabel Network Benefits: Following are the additional benefits which are offered to the customers to give them Value: Give 5 rappers and get one free juice pack Purchase ten juice packs and get one pack free. If you purchase a small crate of juice then you will able to participate in lucky draw and you can win following prizes: Samsung FM Guru DVD system Rs. 5000 Place: Distributors Review To assure the availability of its product â€Å"Refresh† juice has established effective network of registered dealers. The main target of these juices is Lahore. draw:g} The end consumer would then purchase â€Å"Refresh† from the retailer. The distributor are the most reliable distributors in the region. They enjoy a flawless reputation combined with business relations with numerous retailers even in the rural areas of Lahore and near sides. This has ensured that â€Å"Refresh† will be made available all over Lahore. Budgeting: Controls: This is the main and last element of the marketing planning by using this we can check our product standard by comparing It with our standards if there is any problem arrive in marketing plan the it must be corrected. Three main functions are performed under this element of planning that is: Measuring Comparing Correcting Measuring: We can check our marketing condition through measuring in which different types of tasks may be performed like Surveys Survey *for* *The* Future: In order to learn weather people would like to buy or use our product, we have decided to conduct a market survey in future so that we can assure that people likes our product or not. Comparing: In controlling process we compare our product with our standards Correcting: If any problem occurs then correcting process will take place in which we found that from where the problem will arises. Marketing Organization: Refresh’s chief marketing officer, holds overall responsibility for all of the company’s marketing activities. There are other subordinates with him to help the sales campaigns, trade and consumer sales promotions, and public relations efforts. Action Programs: The â€Å"REFRESH† will be introduced in May. Following are summaries of the action programs we will use during this summer session to achieve our stated objectives. May We will initiate 80,00,000 rupees trade sales promotion campaign to educate dealers and generate excitement for the product launch, and provide sample crates to our selected product reviewers, opinion leaders and celebrities as part of our public relation strategy. June We will start an integrated print/displays/television campaign. The campaign will show how many features the â€Å"REFRESH† have for users to reenergize them. July As the juice advertisement continues, we will add consumer sales promotion by including them to our messages. We will also support or retailer to increase our sales. August _ _We plan to roll out a new advertisement having new views of customers through survey who have used our drink which will help to promote our juice. Story Board References: Philip Kotler* * * * (Principle Of Marketing) Journal of Marketing Journal of Advertisement Websites: www. mickinsey. com www. wikipedia. com *www. Nestle. Com* www. Angrofoods. com www. shezan. com www. marketing. com

The Luck of Roaring Camp Essay Example | Topics and Well Written Essays - 500 words

The Luck of Roaring Camp - Essay Example (Harte, 1886, p. 1) The story is set in the 1850’s where a band of men living in the foothills of the Sierra Hills were brought together by one common goal of mining gold in the region. However, when the town’s prostitute, Cherokee Sal, died giving birth to a baby boy, all the men in the camp were shaken for birth was an uncommon occurrence in the region. They were all fascinated by the baby and this marked the start of a beautiful metamorphosis, where the men at the camp not only assumed responsibility for the infant but began to make radical changes in their appearance and lifestyle to provide a comfortable home to the boy, who was later christened as Thomas Luck by the townsfolk. This was one time, when the townspeople got their act together and took care of Luck in the best possible way. They wanted to give him â€Å"the best that money could buy† and strangely enough, the infant was loved and nurtured by this uncultured band of men (Harte, 1886, p. 3). The most profound instance of budding paternal affection is depicted, when the new born Luck holds on to Old Kentuck’s finger that thoroughly embarrasses the man, but he is unable to hide the deep surge of emotion and joy that flushes over him and he relates that event to every man in the camp. The men then find ways to bond with each other and even decide to welcome visitors in this otherwise secluded, notorious town. All the men in the camp began taking extra care of their hygiene and there was a marked fall in the number of profanities that spewed out of every mouth. They were truly trying to be the best father figures for young Luck and despite the fact that fate had a different plan for the Townspeople but it sheds great light on human nature on how they can turn from wild men to protective, responsible adults as soon as an infant made its entry into their lives. Kentuck dies saving the

This essay is about what your life would be like not being as you are

This is about what your life would be like not being as you are now. Imagine yourself from a different background, or phy - Essay Example Indeed, my life is difficult, since I belong to a n extremely low income family, and my entire area comprises of such people. As far as my cultural adaptations are concerned, I have to comply with what the society’s elders dictate to us. This means that I need to ask my husband regarding the changes in living conditions which come about every now and then. Since he helps next to nothing, it is just me who has to follow all the cultural and societal necessities. This makes it even harder for me since I do not have much on my hands and the only income that I receive is through cutting and stitching of clothes for middle income families which I do at night. I sleep little, yet I am able to devote my energies towards my family, and especially to my kids (Quaye n.p.). My husband does not ask anything apart from food 3 times a day, which I have to fulfill as a compulsion otherwise he beats me. Somehow life is moving forward and I am doing my best to adapt whatever comes my way. From my circumstances, I have realized that life is not a bed of roses, and that I have to live through this ordeal on a daily basis, for the rest of my life. I have also come to the reckoning that no one shall help me until and unless I help myself and find out answers to hidden questions. Even though I have no savings, yet I have to save for the rainy day because this is significant for the future of my family and especially my kids who shall grow up one day and start earning. But before that they must be educated, and I am doing my utmost to make this happen. All the boys are going to school while my youngest daughter is an infant at present. After school hours, 3 of my sons work at a local retail store for 3 hours each, this gives us enough to feed the family (O’Boyle n.p.). My husband does not help at all – and this is something that breaks my heart everyday. If only he had not committed himself towards drugs and found a decent job, our condition would have been so mu ch better. Yet this never came about, especially after our marriage. The limitations are immensely drawn my way. I have to get acquainted with the changes of weather, culture, and the people’s attitudes and moods towards us on a permanent basis. I also have to keep a check whether or not all my kids have had proper food before going to sleep. Sometimes I skip my own meals to make sure that my kids and my husband do not sleep without having something in their stomach. It indeed is a very difficult life and I am doing my best to make things work. My limitations have increased and I know this for sure that when my children grow up, these problems would enhance with the passage of time. I must be ready to counter such a threat which is something that makes me go worried for long periods of time. There just is no respite available to counter such a threat which looms large. If only I had a little more money, perhaps my mind would start functioning in a much positive fashion. But t hings are like that – few and worrisome. I can only wish for a life which will make my family succeed but as things are now, this does not seem to be a probability. I cherish for a life where there is instant result for someone who does good and quick consequence for ones who forget their responsibilities and commit to their own good. I hold my husband responsible for making our lives miserable. Even though he spends quite a depressed life himself, but at least he could have or still can do something better to make

American Illustrator Gil Elvgren Coursework Example | Topics and Well Written Essays - 1000 words

American Illustrator Gil Elvgren - Coursework Example His career spanning four decades from the 1930s to the 1970s encompassed different types of art work including commercial advertisements for Coca Cola and other products, and creating illustrations for magazines like the Saturday Evening Post and Good Housekeeping. Elvgren as an artist continues to be remembered till today, mostly for his pin-up paintings for calendars commissioned and produced by the promotional firm Brown and Bigelow. Thesis Statement: The purpose of this paper is to investigate the work of American illustrator Gil Elvgren, particularly with reference to his pinup art. Gil Elvgren’s Distinctive Pinup Art Style â€Å"Although most of Gil Elvgren’s work was created for commercial use, it has been increasingly recognized as fine art by many private collectors, dealers, galleries and museums† (Meisel & Martignette:12). As the most important pinup and glamor artist of the twentieth century, Elvgren’s expertise in portraying the feminine form was extended beyond the calendar pinup industry. He was greatly influenced by the early â€Å"pretty girl† illustrators such as Charles Dana, Gibson, Andrew Loomis, and Howard Chandler Christy. The Brandywine School founded by Howard Pyle also influenced his work. Besides being a successful commercial artist in various fields, Gil Elvgren was also a professional photographer of repute. He had amazing energy and talent, and was considered as a respected and even revered teacher of students, some of whom went on to become famour artists in their own right. Elvgren’s personally rendered instruction and support was responsible to a great extent, for his students’ success (Meisel & Martignette: 13). Although Elvgren was best known for his pinups, his advertising work â€Å"depicted typical Americans, ordinary people doing everyday things† (ElvgrenPinup.com, 2010). Further, the women that the artist painted were not the femme fatale, the female adventuress, or somebody’s mistress. They reflect the girl next door whose feminine charms are innocently revealed in an unexpected instant, in what might be an embarassing situation. The artist’s supporters agree that Gil Elvgren portraying that fleeting moment when a girl is caught off guard is not only unusual, but has a sexy quality about it. Several of his paintings from the 1940s to the 1960s feature a woman doing an ordinary task such as barbecuing, watering the lawn, or shopping, when she is unprepared for a sudden gust of smoke (Fig.1), jet of water from a hose (Fig.2) or other effect which raises her skirt to reveal her stockings and garters. The woman’s expression is one of shock but never horror, with a hint of a smile â€Å"in the O of her perfectly painted lips† (Taormino: 125). Fig.1. Smoke Screen by Gil Elvgren, 1958 (The Pinup Files 1, 2011) Fig.2. A Near Miss by Gil Elvgren, 1960 (The Pinup Files 2, 2011) It is evident that the context for the scene is created by Elvgren as a pretense for the viewer to get a glimpse under the girl’s skirt. It is both voyeuristic and innocent, because it tells the viewer that he just saw something that he was not supposed to. Though occasionally, the artist has uncovered the upper part of the body, there is very little nudity in his paintings which portrayed an old fashioned naughtiness (Taormino: 125). The Contribution of PInups to World War II Wartime imagery was an anomaly, deviating from the usual norms, and more decorous due to military control over the images. Gil

Karl Rahner Term Paper Example | Topics and Well Written Essays - 2750 words

Karl Rahner - Term Paper Example A Brief view of his chronology is given as; Educational Background of Karl Rahner: Education Place 1922-25 Jesuit formation in Ignatian spirituality and philosophy in Austria and Germany 1929-33 Theologies studies in Holland 1934-36 Graduation studies in philosophy at Freiburg & Martin Heideggar’s seminar 1936 Completion of doctoral and postdoctoral studies of theology at Innusbruck Works of Karl Rahner Karl Rahner was in fact a Christian catholic theologist who worked for the development of the faiths and principles of Christian religion. He wrote for the faiths of Christianity by the end of his life. Foundations of Christianity Faith These written faiths are the most important and significant among his works. These foundations describe as â€Å"summa† of catholic theology. According to Rahner himself he wrote in the preface of this book that he wrote this book for the educated readers and he regard it as a basic saving of knowledge for everyone rather than only for th e sake of theology students. In this book Rahner called the existing idea of Christianity as a formal introduction. He book basically intends to support christens and anyone to adapt Christianity by basically emphasizing the existence of Christianity. The general methodology that has been adapted is the union of theology and philosophy. The roots of this dogma presented were in the beliefs of Christ. In the works of Rahner the traditional beliefs of the catholic have been indeed worked out again with a significant importance. A part of this Rahner’s work is a combination of the deep insight of the dogmatic and metaphysical tradition along with Kerygmatic concern. The theology actually related to Peculiar theology. Concluding aspects of the faith of Christianity Generally Ranher has suggested that the basis of Christianity is reliable. Along with this it has also been concluded that he spiritual knowledge exists, although it is imperfect and limited but still it is the true fo rm of all the existing knowledge. Evolutionary concepts of Karl Rahner At the initial stages the catholic response to the evolutionary theories of the scientist Darwin was very reluctant but later on with the passage of time a linear evolutionary research was permitted to some level. The work of the two Theologists is very important in this aspect which has been emerged as the most influential work in catholic reconciliation with the theory of evolution. One of them is a well known Paleontologist and Jesuit Priest Pierre Theilhard de Chardin, the decisive works of whom have been very much useful for Catholic thinkers. The next one is Karl Rahner who in the decade of 1950 participated actively in the conferences and seminars thus striving for the correlation b/w sciences and Catholic perspectives. In the concepts presented by Karl Rahner the two core topics are modern evolutionary biology and named as emergence and the continuation of the evolutionary process. According to Karl Evolu tion is the process that continues with the survival of life and it is the process through which something new keeps on evolving without compromising the catholic concepts. Materialistic concepts for the evolution of the human life from an inanimate matter are quite controversial for catholic studies. With respect to the central thoughts in the Karl reconciliation concepts with evolutionary biology, the phenomenon of the active self-transcendence is the process by which

Journal Essay Example | Topics and Well Written Essays - 1750 words - 4

Journal - Essay Example Attractive person strikes the cords in the hearts of most individuals who belong to the same community because he or she is believed to prove that harmony exists. Harmony, in its turn, can be viewed as a combination of ‘right’ and ‘desirable’ phenomena or concepts. Getting the idea of what is right, people start looking for the proof that the ‘right thing’ exists. Natalia Vodianova, the main character in the commercial, is seen by many as a very attractive woman. When she is shown in the video running with a prosthetic leg her aura of strength, glamorousness and grace is enhanced. In most cases, new things, unknown traits disagree with the concept of harmony and are not universally seen as attractive. But the video once again shows that the beauty is, indeed, in the eye of the beholder. Worrying about ‘norms’ and labels people are ‘blindfolded’ and don’t see every person’s beauty. As the song goes â€Å"Money can’t buy me love†. But the same can be true about any other emotion or sensation. Money basically cannot make you feel something other that the joy of having money (provided you are prone to avarice). Thai commercial â€Å"Unsung Hero† inspired me to consider what money really means to people and what ‘currency’ can be invested in life. According to the authors of the commercial what people really want has nothing to do with fame, fortune, and success. It is the emotion or feeling of happiness. And in many cases it has nothing to do with money. Going on holiday to a new location, trying new dishes, buying new things is exchanging money for sensations. The holiday sun tan disappears, exotic food is digested, new clothes or gadgets soon become habitual and start serving their purpose be it protecting us from the rain and cold or facilitating communication. But the sensations, the emotions such as the excitement of the discovery of new destinations, fascination with one’s own reflection in the mirror